customer experience

Empower Your Customers to Create Their Own Best Experiences – Mobile Marketing Article

They say distance makes the heart grow fonder. While this saying has some serious clout in the love and friendship world, it’s true for the relationship between you and your customers too. Your customers are here to shop for the products and experiences they love and one of the easiest ways to disappoint them is through constant, irrelevant messaging or through making them all too familiar with your customer service call center. 

Read More

Company Culture As Your Competitive Edge – Email Marketing Article

  Imagine a culture in which the company’s employees find as much joy in the customer experience as as their customers do. For our guests on this episode of The Customer Experience Podcast, that’s an everyday part of how they’re growing their business in a highly competitive industry. And it’s not part of a go-to-market strategy, engineered process, or business plan. It’s just who they are. The deeply held, widely shared, and consistently practiced beliefs of the team at Dutch…

Read More

Cool Feature: Custom Logo Printed Products – B2B Marketing Article

As a distributor of products that protect workers from potential health and safety hazards, Mallory Safety & Supply recently safeguarded their own relevancy and future success by creating a new online buying experience that goes beyond any other safety product website. The personal protective equipment (PPE) supplier partnered with Affiliated Distributors (AD) and Unilog, who built a comprehensive eCommerce solution for them, complete with an advanced shopping cart, customer portal, easy search, navigation, and filtering tools, and rich product content.…

Read More

How NOT to Use LinkedIn Messaging for Prospecting – Email Marketing Article

    There’s something that I’m tired of. I think you’re probably tired of it, too. So, I decided to reach out to you, to collect your thoughts, experiences, and feedback on this problem. On the latest episode of The Customer Experience Podcast I walked through this issue, what I found out, and what we can learn to truly create the best customer experiences going forward. But I wanted to share the highlights with you here, too. So, here’s how…

Read More

2 Keys to Creating an “Extraordinary” Customer Experience – Email Marketing Article

    How did “customer experience” become such a powerful, driving force of differentiation between companies – and a force of attraction or repulsion? Part of the answer to this question is how impactful an extraordinary or an underwhelming customer experience has become when deciding with whom we want to do business (nope, it’s not just about features and price points anymore). Another part of the answer is what happened when social media realized its full potential. What began as…

Read More

How are you managing the changing nature of B2B customers? – B2B Marketing Article

What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want? I had an interesting conversation with Steve Shaffer, CEO of Insite Software, a leading B2B eCommerce company. Steve pointed out that B2B sales haven’t changed much from how they were revolutionized in the 19th…

Read More

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization – B2B Marketing Article

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.…

Read More

Rehumanize Your Business By Building Relationships Through Video – Email Marketing Article

    With smartphones, social media, and chatbots, it may seem like we’re more connected than ever before – instantly, constantly, and digitally. And yet we feel as disconnected and lonely as ever. On average, we have fewer social contacts and meaningful relationships than we’d like; we don’t feel known and understood. The result: we’re more sick and stressed than we should be. Longitudinal studies (like this one at Harvard) and meta analyses (like this one at UNC Chapel Hill)…

Read More