customer experience

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization – B2B Marketing Article

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.…

Read More

Rehumanize Your Business By Building Relationships Through Video – Email Marketing Article

    With smartphones, social media, and chatbots, it may seem like we’re more connected than ever before – instantly, constantly, and digitally. And yet we feel as disconnected and lonely as ever. On average, we have fewer social contacts and meaningful relationships than we’d like; we don’t feel known and understood. The result: we’re more sick and stressed than we should be. Longitudinal studies (like this one at Harvard) and meta analyses (like this one at UNC Chapel Hill)…

Read More

Adopt a Lifecycle Marketing Strategy to Attract and Retain Customers – B2B Marketing Article

Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike the outdated sales funnel which focuses on new customer acquisition, the lifecycle marketing approach considers the value of retaining customers by providing communication and content after the sale as well. Lifecycle marketing gives you the ability to provide the types of communications and experiences your audience wants as they move…

Read More

Create Delight to Keep Customers for Life – Email Marketing Article

  What’s a surefire strategy to solidify your reputation for offering a superior customer experience? I’ll give you a hint. It involves burritos … and delight. Jordan Olivero is the Director of Customer Success at Swimlane, a software platform that empowers security operations teams with machine-speed decision making throughout the entire incident response process. He joined me for a podcast conversation to discuss the power of moments, doing things that don’t scale (but doing them anyway), giftology, being your own…

Read More

You Have 100 Days to Create or Lose a Lifelong Customer – Email Marketing Article

  You’ve got one hundred days to make customers for life. Do you know which tools, techniques, and touches to employ to guarantee they’ll stay? Joey Coleman does. He’s a speaker, advisor, and writer who’s deeply steeped in the customer experience. He’s the founder and Chief Experience Composer at Design Symphony and the bestselling author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days (which our marketing team book club loved). Joey was kind…

Read More

Which Intent Data Use Case is Right for You? – B2B Marketing Article

Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. With that information at hand, you should be able to improve the effectiveness of your marketing activities. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic…

Read More

Want customer clicks? Start by questioning your solution-based marketing strategy | Yesler – B2B Marketing Article

There’s a reason that click bait, listicles, and fake news inspire some thumb-stopping headlines. They promise an answer to a burning question we have (or suddenly realize we have). Even before we asked the question outright, someone offered an answer we’ve been looking for to make our jobs or lives easier or better. Zeitgeist and trending memes aside, at the core there’s something magical at work here with this predictive Q&A approach. As marketers, this is something we routinely forget.…

Read More

Sales Strategy Mistakes and How to Fix Them – Email Marketing Article

  Your sales strategy is as much science as art. The secret is to understand how to improve the way customers buy, renew, and get retained. Jeremy Donovan, Senior Vice President of Sales Strategy at SalesLoft, the sales engagement platform that helps you understand your customers’ needs and respond in meaningful ways, is an expert in sales strategy. His top level priority, especially in B2B, is all about the customer’s return on investment. A prospect needs to trust that you…

Read More

How to Increase Conversions by Providing an Excellent Customer Experience – B2B Marketing Article

Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note that comes with a shipment that tips the scales in your favor to go back to your online store, and the freebie flash drive with your logo that makes customers and prospects talk about your brand after the event is over. It all boils down to delivering on your brand’s…

Read More