Customer Engagement

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis – B2B Marketing Article

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need to adapt accordingly by making sure they’re in touch with what their customers are thinking, feeling, and saying. In light of this shift, we’ve seen new roles pop up throughout organizations that focus on bringing the voice of the customer into the boardroom. For this reason, Influitive CEO Mark Organ views customer marketing as the most exciting area of marketing…

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Customer Success Technology Selection Depends on Whether You’re Dating or Getting Married – B2B Marketing Article

Customer Success Technology Selection Depends on Whether You’re Dating or Getting Married Posted on May 2, 2019 , by wpn-admin TAGS:  We are often asked about various technologies that best support a Customer Success (CS) team. We’ve found that there are 2 general approaches to CS technology, and selecting the right approach generally depends on the complexity of… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come – B2B Marketing Article

Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come Posted on March 20, 2019 , by wpn-admin Too busy fighting figurative fires?  Upon benchmarking his native city of Boston to his adopted city of Philadelphia, Benjamin Franklin wrote the famous line “…an Ounce of Prevention is worth a Pound of Cure…” and… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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