Customer Engagement

The Mobile Experience: Table Stakes for Community Activation & Engagement – B2B Marketing Article

Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, exercise, socialize, eat, and relax. When consumers are on-the-go, they prefer a fast, intuitive and optimized mobile experience. It’s critical to make it as easy…

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Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis – B2B Marketing Article

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need to adapt accordingly by making sure they’re in touch with what their customers are thinking, feeling, and saying. In light of this shift, we’ve seen new roles pop up throughout organizations that focus on bringing the voice of the customer into the boardroom. For this reason, Influitive CEO Mark Organ views customer marketing as the most exciting area of marketing…

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New Whitepaper: Accelerate Profitable Growth Through Stakeholder Engagement – B2B Marketing Article

New Whitepaper: Accelerate Profitable Growth Through Stakeholder Engagement Posted on June 19, 2019 , by Andrew Schulkind TAGS:  We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights. The paper… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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Customer Success Technology Selection Depends on Whether You’re Dating or Getting Married – B2B Marketing Article

Customer Success Technology Selection Depends on Whether You’re Dating or Getting Married Posted on May 2, 2019 , by wpn-admin TAGS:  We are often asked about various technologies that best support a Customer Success (CS) team. We’ve found that there are 2 general approaches to CS technology, and selecting the right approach generally depends on the complexity of… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come – B2B Marketing Article

Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come Posted on March 20, 2019 , by wpn-admin Too busy fighting figurative fires?  Upon benchmarking his native city of Boston to his adopted city of Philadelphia, Benjamin Franklin wrote the famous line “…an Ounce of Prevention is worth a Pound of Cure…” and… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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