customer centric

Announcing the winners of the 2019 Best Advocate Marketing Awards – B2B Marketing Article

We are thrilled to announce the winners of the 2019 Best Advocate Marketing Awards (BAMMIES). The BAMMIES, now in their 6th year, was designed to recognize companies and individuals who have successfully used customer advocacy to turbocharge their marketing programs. This year, we had a record-setting number of submissions from amazing customer-centric brands.   The BAMMIES were live-streamed this year from The Streaming Network’s studio in Toronto,  with advocacy thought leaders, executives, and practitioners tuned in from around the globe anxiously…

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The 5 Stages of Customer Centric Design – B2B Marketing Article

Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user experience is as logical and pleasing to customers as possible—because it will be built around insights sourced directly from them. We’ve been doing this for…

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7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered – B2B Marketing Article

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. Being “customer-centric” and “customer-powered” aren’t one and the same, however. The customer-centric approach is the first step towards designing your product and service offerings with…

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