customer advocate community

7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered – B2B Marketing Article

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. Being “customer-centric” and “customer-powered” aren’t one and the same, however. The customer-centric approach is the first step towards designing your product and service offerings with…

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Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business – B2B Marketing Article

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to reviews, to candid feedback on your product or services. We wanted to hear from the community management pros about the strategies that helped them guide…

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Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business – B2B Marketing Article

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success. An online community is the place to establish the customer connections needed to keep up with the changing marketplace. In our recent “Ask the Community Experts”…

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