customer advocacy

Need a customer evidence pipeline pronto? Our tried-and-true approach | Yesler – B2B Marketing Article

The hardest part of creating customer case studies? Finding and convincing customers to share their stories. That’s the bread-and-butter work of the Yesler advocacy team, and it’s why our clients hire us to build or accelerate their reference and evidence programs. But a recent challenge in our work for the Microsoft 365 team upped the ante. Our job was to project manage and create a robust library of customer evidence, but there was no existing pipeline and time was limited.…

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What creates an advocate? Earnest, consistent engagement | Yesler – B2B Marketing Article

If you buy something you love, what do you do? You tell someone. The number of times someone has raved about their new air fryer to me is a testament to that technology. “It has the same crispy taste without the deep-fried fat!” That’s advocacy. It’s the demonstration of a positive experience with a product or service; the excitement about something you can’t keep to yourself because you want everyone you know to feel it too. Living in the B2B…

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The Mobile Experience: Table Stakes for Community Activation & Engagement – B2B Marketing Article

Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, exercise, socialize, eat, and relax. When consumers are on-the-go, they prefer a fast, intuitive and optimized mobile experience. It’s critical to make it as easy…

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Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business – B2B Marketing Article

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to reviews, to candid feedback on your product or services. We wanted to hear from the community management pros about the strategies that helped them guide…

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