culture

Company Culture As Your Competitive Edge – Email Marketing Article

  Imagine a culture in which the company’s employees find as much joy in the customer experience as as their customers do. For our guests on this episode of The Customer Experience Podcast, that’s an everyday part of how they’re growing their business in a highly competitive industry. And it’s not part of a go-to-market strategy, engineered process, or business plan. It’s just who they are. The deeply held, widely shared, and consistently practiced beliefs of the team at Dutch…

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Kick Procrastination to the Curb: Practical Tips to Stay on Task – B2B Marketing Article

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?” The search engine showed me a picture of a brain first, with five question marks around it. Honestly, I related to that. Sometimes I have a lot of questions for my brain, too, like why it’s so easy to put off what needs to be finished now. Procrastination isn’t something you choose to do, though it is definitely a choice you make. Inaction…

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Responses to Negative Data: Four Senior Leadership Archetypes. – Marketing Article

Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The conversion rate is down 30% at launch. The goal was to deliver a 30% increase in revenue, the team delivered 1.7953%. During 2019, our Net Promotion Score has dropped 15 points. The…

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The Culture Shock – Data as the New Oil – B2B Marketing Article

Posted on 31st October 2018 by Fiona Buckley You can’t go a day without seeing a story about data. Whether it’s a company misusing data, legislation about data, or how much your personal data is worth, these little chunks of information are big news and big business. You’ve also probably heard that ‘data is the new oil’, and there’s certainly a lot of money to be made from it. But there’s more to it than that. Like oil, when it’s…

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A Peek Inside Litmus Culture: 2016 Annual Team Retreat – Email Marketing Article

March 15, 2016 By Kayla Voigt At Litmus, we strive not just to make email better, but to make ourselves better. We pride ourselves on our culture of collaboration and creativity (we even won an award for it!), and our relentless focus on our customers (you guys!). We’ve grown dramatically since last year, nearly doubling the number of people behind the magic with 24 new employees. With that, we’ve added talent from all corners of the globe. Our “remote first”…

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