Cross-Channel

What are the Best Mobile Ad Formats? – Mobile Marketing Article

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep growing. And with the number of smartphone users worldwide expected to grow to 3.8 billion by 2021, mobile marketers are presented with a unique opportunity to capitalize on this trend and drive app growth. However, choosing the right mobile ad formats to ensure campaigns have the largest reach and…

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? – Mobile Marketing Article

Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? | Branch Blog Request Demo Create Links This is only a snippet of a Mobile Marketing Article written by Sarah Etter Source link

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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2018 @ Branch: Our Year In Review Infographic – Mobile Marketing Article

As we near the end of 2018 and begin 2019, we wanted to take a look back at all the amazing things that happened at Branch this year. From joining forces with the incredible Tune Attribution Analytics team, to gaining 12,000 new customers, powering over 900 billion better experiences through deep links, and indexing and linking to over 10 billion pieces of cross-platform content, it’s been a powerful year for our global team. But most of all, as we end…

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