CRM

Explaining Martech to a Five Year Old – B2B Marketing Article

One piece of paper stands between me and ending the year with a clean desk: a list scribbled on hotel stationery that compares different customer data systems to different types of motor vehicles. Richard Scarry  meets CDP Institute, you might say. So, just in case your New Year’s plan includes explaining marketing technology to a five year old, here we go: Data Warehouse = School Bus. The seats in a business are lined up in nice neat rows, designed to…

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Choosing the new age data providers for effective B2B marketing campaigns – B2B Marketing Article

In a relatively short period of time, technological advancements have permanently transformed the way sales and marketing campaigns are being implemented today to build leak proof pipelines, grow businesses, win market shares and expand globally. For decades businesses sourced their marketing data from traditional data publishers, list brokers and data resellers; but today, CRM, marketing automation and predictive analytics softwares have made all those tactics obsolete. They are the engine of all modern day B2B marketing campaigns and data has…

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Marketing Automation: The Ultimate Integration Overview | Marketing Automation Experts – B2B Marketing Article

Importance of Data Integration When we’re evaluating the best-suited marketing automation platform (MAP) for new potential clients, one of the biggest questions we ask is where their existing data is housed. While marketing automation has been around for over a decade, many organizations – small and large – are still not aware of what marketing automation even offers, or that there are integrations available with their existing data. Why might you want to connect your existing data? There are many…

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Evolve or Die: The Story of Data.com – B2B Marketing Article

In 2005, the term “Big Data” became mainstream, and everyone was looking to get hold of this potentially profitable resource. However, gathering accurate data was difficult for most.  So in 2010, Salesforce purchased Jigsaw, a tool widely used by sellers, as a way to democratize contact data. For a time, it was the go-to tool.  However, as you may have heard, Salesforce hit the kill switch on the platform. This left everyone looking for a Data.com alternative. Why? 3 Reasons Data.com Shut…

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5 Reasons Why Your Business Needs A CRM – B2B Marketing Article

CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information. We all know by now that having in-depth and accurate data on your customers and prospects allows you to structure sharply targeted solutions which they will value. The more you know about them, the higher your chances are of giving them a positive lasting experience. In turn, this allows you to…

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