Creative

Fibo’s Stunning New UK Brochure Design – Marketing Article

Fifteen had a great opportunity to work on a piece of printed material for a Wall Panel company called Fibo. The Client: Fibo Wall Panels have been going strong in the UK since 1981. This unique and stylish company offers ways to clad walls in bathrooms, showers and wetroom areas. The decorative panels bring together beauty and practicality providing waterproof and hygienic spaces. Fibo’s wall panels are manufactured in Norway. With two warehouses in England and Scotland, Fibo panels are…

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Why this Webinar Invitation Works – B2B Marketing Article

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign: * The offer is front and center. I know immediately, at a glance, without scrolling,…

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