COVID Resources

Maintaining Company Culture in Times of Crisis – B2B Marketing Article

It’s a typical interview, and a business owner asks the would-be employee, “Do you think you would be a good fit with our company culture?” Or maybe the interviewee, given the chance to ask a question, chimes in, “Can you tell me a little about the culture?” With the attention we pay to “culture,” you’d think we were all amateur anthropologists. But there is a reason it plays a significant role in how we think about businesses today. Identifying and…

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How COVID-19 is Affecting Google My Business – B2B Marketing Article

With the coronavirus (COVID-19) pandemic, businesses all over the world are seeing the impacts of this crisis, whether they have more business than they can handle (e.g., grocery stores) or customers have stopped coming in altogether.  Unfortunately, even some of the larger companies that help small businesses get the word out to their customers about business changes are seeing the effects of the coronavirus too.  I’m talking about Google.  Currently, Google My Business has halted a few of its regular…

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