Covid-19

Twitter removes more than 170,000 accounts linked to Beijing-backed propaganda campaign – Marketing Article

(Reuters) — Twitter on Thursday said it removed more than 170,000 accounts tied to a Beijing-backed influence operation that deceptively spread messages favorable to the Chinese government, including about the coronavirus. The company suspended a core network of 23,750 highly active accounts, as well as a larger network of about 150,000 “amplifier” accounts used to boost the core accounts’ content. Twitter, along with researchers who analyzed the accounts, said the network was largely an echo chamber of fake accounts without…

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Advanced Organic Growth Strategies in the Age of COVID – Mobile Marketing Article

After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the more advanced and creative strategies that some brands are using to drive organic growth and traffic to their app during this time of physical distancing. The overall trends we have seen are an increase in mobile app engagement in many verticals… Source This is only a snippet of a Mobile…

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Cardlytics’ spend report shows consumer spending beginning to recover – Mobile Marketing Article

30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from…

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22 Effective Ideas: If I Were Marketing @ A Restaurant… – Marketing Article

How would you market a restaurant post lockdown? Which restaurant marketing strategies would you adopt? Being part of an industry brutally impacted by Covid-19, restaurants are unlikely to get respite or recover anytime soon. Restaurants thrive on social gatherings. and since the only way to flatten the curve is social distancing, it brought the F&B industry to its knees to say the least. April, 2020, The Economic Times CIO If you’ve been following my blog, you will know that I…

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Small Business Pivot: What You Need To Do To Survive Now – Marketing Article

To succeed during challenging economic times:Make a small businesses pivot to meet changing customer needs. If you own a small business:You need to keep the lights on and the money coming in. When most of your local customers are either sheltering-in-place or working at essential jobs, they’re not thinking about shopping. Unless you supply items they consider necessities. So what can you do?Figure out how to use the resources and relationships you have to meet your existing customers’ current needs…

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COVID-19 Marketing: Four Questions Answered – B2B Marketing Article

Like everyone else, marketers continue to adapt to the COVID-19 crisis as new updates roll in and the future remains foggy. After sharing several pieces in our COVID-19 Marketing & Strategy Resources hub, we sat down with Launch Marketing executive team members Shawna Boyce (Executive Director, Accounts and Operations), Jeff Raymond (Executive Director, Client Engagements), and Christa Tuttle (Founder and CEO) to get their answers to questions that are still on marketers’ minds. Start updating and preparing your COVID-aligned marketing…

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I Canceled My Expensive Website Reporting and Analysis Tools for Diib » Martech Zone – Mobile Marketing Article

With the lost revenue associated with COVID-19, I really had to re-evaluate the products that I was using to research, monitor, report, and optimize my sites and those of my clients. I was spending several hundred dollars per month with quite a few tools to do this. As well, each of the tools had tons of reports and options – but I had to comb through the data to find actionable advice that I could use to optimize the sites.…

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How Personal Finance and Banking Apps Upped Their Mobile Game During COVID — and How You Can Do the Same – Mobile Marketing Article

English Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. This is only a snippet of a Mobile Marketing Article written by Johanna Lazar Source link

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Succeed in Sales No Matter Where You Are – B2B Marketing Article

May 18, 2020 by Angela Myrtetus Categories: Covid-19, Sales There has been an obvious and much-needed shift to remote sales over the last few months, and many industries are feeling the ramifications of losing the ability to continue outside sales tactics. Unfortunately, remote work is just our reality now and could be for the unseeable future. Even when states begin to open back up, our lives before covid-19 may never fully come back. Most of you have figured out workarounds…

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