Corporate Communications

The B2B financial services challenge – B2B Marketing Article

Posted on 15th July 2018 by Jonathan Helm Man Bites Dog recently joined the Financial Services Forum, and have taken advantage of our membership by attending a series of fascinating events and seminars focusing on the biggest issues facing the financial marketing community. A recurring theme that continues to challenge financial services companies is brand differentiation. Because so many firms are trying to differentiate purely on services, experience, people, or the global footprint of the business when there is significant…

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Business Sirens: Why we can expect to hear more from Big Business – B2B Marketing Article

Posted on 25th June 2018 by Claire Mason A UK Government Minister has publicly criticised corporates that are threatening to pull out of Britain over Brexit, branding last week’s comments by Airbus “completely inappropriate.” In an unprecedented move, the public was urged to stop our ears and ignore the “siren voices” of multinational employers making public interventions in politics. But are these siren voices an inappropriate distraction, or are business leaders sounding a valuable note of warning, a lighthouse steering…

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