CoronaVirus

Twitter removes more than 170,000 accounts linked to Beijing-backed propaganda campaign – Marketing Article

(Reuters) — Twitter on Thursday said it removed more than 170,000 accounts tied to a Beijing-backed influence operation that deceptively spread messages favorable to the Chinese government, including about the coronavirus. The company suspended a core network of 23,750 highly active accounts, as well as a larger network of about 150,000 “amplifier” accounts used to boost the core accounts’ content. Twitter, along with researchers who analyzed the accounts, said the network was largely an echo chamber of fake accounts without…

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How To Plan For Email Marketing Post Lockdown – Email Marketing Article

First the good news: none of your competitors know what’s going to happen to email marketing post lockdown. They are as in the dark as anyone. The government refuse to predict and most of their pronouncements are historical; interesting but not really what we want to hear. A post lockdown marketing plan is probably under consideration by most companies and it would seem that those who get the answer right will have a distinct advantage. Is it just a matter…

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22 Effective Ideas: If I Were Marketing @ A Restaurant… – Marketing Article

How would you market a restaurant post lockdown? Which restaurant marketing strategies would you adopt? Being part of an industry brutally impacted by Covid-19, restaurants are unlikely to get respite or recover anytime soon. Restaurants thrive on social gatherings. and since the only way to flatten the curve is social distancing, it brought the F&B industry to its knees to say the least. April, 2020, The Economic Times CIO If you’ve been following my blog, you will know that I…

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COVID-19 Marketing: Four Questions Answered – B2B Marketing Article

Like everyone else, marketers continue to adapt to the COVID-19 crisis as new updates roll in and the future remains foggy. After sharing several pieces in our COVID-19 Marketing & Strategy Resources hub, we sat down with Launch Marketing executive team members Shawna Boyce (Executive Director, Accounts and Operations), Jeff Raymond (Executive Director, Client Engagements), and Christa Tuttle (Founder and CEO) to get their answers to questions that are still on marketers’ minds. Start updating and preparing your COVID-aligned marketing…

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Virtual Selling Is Here to Stay – B2B Marketing Article

Social Selling and digital sales tools have been steadily becoming more central to successful sales prospecting over the last 10 years. But with the recent Covid-19 outbreak, it seems B2B companies and their customers are speeding up their adoption of digital centric sales prospecting, nurturing an closings.  Don’t believe me? Read on.  79% of Companies Keeping Their New Digital Centric Sales Model A recent McKinsey & Company survey showed 79% of respondents where “very likely” or “somewhat likely” to maintain…

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Demand Generation During Coronavirus & Beyond – B2B Marketing Article

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on email, social media outreach and video-conferencing. But while our tools today are somewhat different, our sales & marketing goals haven’t changed — building relationships. Now, more than ever before, it’s time to Sell Greatly by being human first and transactional second. Now is…

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B2B Agile Marketing During a Crisis – B2B Marketing Article

On the recent April anniversary of Apollo 13’s safe return to earth, Inc Magazine wrote about how the successful diversion of the space shuttle and its crew back to Earth serves as a contemporary example for how to remain agile during a crisis. Interestingly, these same principles of agility can be applied to B2B organizations coping with the current crisis. In How to Create a Marketing Plan in an Uncertain Future, we explored the definition of “agile” and highlighted how…

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Gary Kibble, Chief Marketing & Digital Officer at Wickes – Econsultancy – Marketing Article

Gary Kibble is Chief Marketing and Digital Officer at Wickes. We caught up with him to ask how the home improvement retailer is adapting during the coronavirus pandemic. Kibble gives us some positives amid the negatives, and discusses which brand responses have impressed him thus far. Please describe your job: What do you do? I am the Chief Marketing and Digital Officer at Wickes. The role is pretty broad, covering all areas of the traditional marketing mix plus accountability for…

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B2B Reads: ‘Remoteliness’, Attraction Marketing, and What’s Working Now – B2B Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Content Marketing Can Do More Than Survive in the New WorldContent marketing will likely be the shining star in this new world we’re living in. Thanks for your insight, Stephanie Stahl. What working remotely has…

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