Marketing management is a complicated, multi-faceted, and highly budgeted task. There are many components to successful marketing, and it can be quite overwhelming to carry out basic operations without a full-fledged department and strong guidance. Many businesses invest thousands of dollars and hours into ineffective marketing campaigns that could have yielded greater results for half the resources. Choosing to work with an agency carries an expectation that the money saved through increased efficiency and better strategy outweighs the cost of…