When Lead Generation Trumps Helping Customers | #FrictionHunter – Marketing Article

Which is more important on your website? Helping potential customers, or turning them into leads? Lead generation is important for most businesses, but your choice can have a big effect on customer experience. [IMPORTANT NOTE: I began working on this post last year. Since that time, all of the sites have changed their user experience. Treat what follows as an illustration of different CX/UX approaches, not a critique of the current experience offered by these brands.] After five years of…

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How to Improve Your Content | – Marketing Article

Editor’s Note: This will be our last post of 2019! We’ll be taking a brief posting hiatus until the second week of January. Helping your visitors get to the content they’re looking for is one of the most effective ways to increase your visitor engagement, drive sales and conversions, and decrease exit and bounce rates. But how can you be sure that you’re providing the most streamlined user experience as people navigate through your website? That’s where heatmaps, a conversion…

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Setting Up Google Analytics and Crazy Egg to Help you Drive More Conversions | – Marketing Article

Author’s Note: We want to focus on giving you actionable advice for things you can pay attention to, evaluate, and implement quickly to make sure you get the most out of the remainder of 2019. First up in this series is our most recent webinar featuring ways for you to use Google Analytics and Crazy Egg together to drive the most conversions, quickly. As we closed out September, we hosted one of our most popular Webinars to date: a deep…

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