Conversion Rate Optimization

13 Proof Popup Examples That’ll Drive More Sales – B2B Marketing Article

Bestsellers sell well for a reason. Or, at least, we think they do. The “bestseller” stamp acts as proof of how good a product is. After all, if lots of people are buying an item, they must know something we don’t. With customer acquisition costs continuing to rise, you can’t afford to lose a prospect that just landed on your site. Although bestsellers can be highly persuasive on any visitor segment, they’re especially ideal for guiding  first-time visitors by giving…

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19 E-Commerce Statistics You Can Use to Inform Your Marketing Strategy [2020] – Marketing Article

Most marketers want to stay ahead of the curve when it comes to knowing what consumers want. And it makes sense. The more you know about your consumers, the better you can market your products and services and boost online revenue. But to get inside the mind of everyday consumers, you need to understand what they expect and look for when shopping online, and more importantly, adapt your store to not only meet those needs but exceed them indefinitely.  In…

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7 Facebook Lead Ad Examples That Actually Work (And Why) – B2B Marketing Article

While doing that, Nissan goes beyond simply announcing an upcoming car model and asking users to “stay tuned.” Instead, they invite you to join their email list to be the first to know about this launch. This way, Nissan collects email addresses of highly interested prospects that they can email during and after their product launch. The best part is, you can easily replicate this strategy no matter what you’re selling. Whether you’re launching new-season dresses, a new brand added…

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7 Advanced Cart Abandonment Strategies to Recover Lost Sales – B2B Marketing Article

Yet, even if you fix the issues above, some of your visitors will still leave your site empty-handed. (Don’t take it personally, it’s not your fault.) Your visitors often abandon their carts simply because they’re not yet convinced about the quality or effectiveness of your products. As the principle of social proof goes, when we’re uncertain about things, we look at other people’s behavior to try and find the right action to take. We think that if lots of people…

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How to Take Your Digital Sales to New Heights – B2B Marketing Article

Capitalizing on the Massive Potential of Social Commerce According to Statista, 2.34 billion people are on social media globally. And that number is expected to climb to 2.95 billion by 2020. So it only makes sense for e-commerce brands to put effort into reaching customers through this medium. And with your average person spending nearly two and a half hours per day on social networking and messaging platforms, there’s plenty of engagement opportunities to be had. Social commerce is brilliant…

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How to Create a Mobile-Friendly Popup in 2019 (w. Examples) – Marketing Article

To ensure all mobile SleekBoxes qualify under the “reasonable” screen space rule, we restrict the height size of ALL mobile teasers. With each new popup you create, you can rest in the knowledge that it’s user-friendly and optimized for mobile conversions. 5. Choose One of Our Conversion-Optimized Conditions If you’ve ever walked into a store only for the cashier to immediately ask you if you’re looking for something … then you know how annoying of a request it is. Yet,…

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