Conversion optimisation

How to Use Personalization and Automation for Small Business Growth | – Marketing Article

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences provided by a company as important as the products and services offered. In fact, a memorable experience with one company has most customers expecting the…

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