Content Marketing – Quality vs. Quantity – B2B Marketing Article

Let’s face it – there are days when the creative well is dry and you would rather go to the dentist than write some fresh content for social media or your website.  After all, if you can’t create outstanding content, why do it at all?  You may be tempted to chuck the whole thing and go back to doing something more fun – like filling out expense reports (just kidding on this one!). I promise that you will be rewarded…

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How to Build A Winning B2B Marketing Content Calendar – B2B Marketing Article

The Article in 60 Seconds B2B tech companies that create content generate leads. In general, if you produce and publish more content, your search rankings will improve, you will build customer trust, and generate more revenue. Creating content, however, doesn’t happen in a vacuum or as an afterthought. You need a process, a plan, and the right people to make it happen. In this article, we will delve into the: Philosophy Behind Great Content How to Build Safeguards for Your…

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8 tips to speed up WordPress performance – Mobile Marketing Article

30-second summary: The faster your website, the higher your chances to engage with new visitors and potential customers. The closer a server is to your visitors, the smaller the latency they’ll experience. That’s why it’s key to know where most of your visitors are based to define your server’s proximity. The crucial aspect you need to keep in mind is the flexibility your theme provides: are you able to customize it and even to disable features that you’re not planning…

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Why Technical and On-Site SEO Isn’t Enough – Marketing Article

When you want to drive traffic to your website, you’re going to start hearing a lot about technical and on-site SEO (search engine optimisation). While it’s incredibly important to invest in this as a foundational part of your strategy, there’s a lot more you need to know. They simply aren’t powerful enough on their own. Technical and On-Site SEO is Your Foundation Again, we aren’t questioning the value and importance of technical SEO and on-site SEO, but we are saying…

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Identifying Underperforming Content: A Guide To Content Analysis – Marketing Article

This is a guest post from Deana Kovač at Point Visible. How many times have you heard that tired old “content is king” adage? Probably a few too many. But when it comes to content, you really can’t ignore its effectiveness, especially when it comes to growing your strategy. How we produce content might change, but audiences everywhere want to absorb new information quickly and efficiently. In other words, content is here to stay, and all you can do is…

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Three tips for Q4 ad copy and messaging – Marketing Article

The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be considering competitors before purchasing, especially for higher-priced items. Many companies will feature different offers throughout the season, testing different messaging…

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