Content

Three tips for Q4 ad copy and messaging – Marketing Article

The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be considering competitors before purchasing, especially for higher-priced items. Many companies will feature different offers throughout the season, testing different messaging…

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5 Proven interactive content types that boost lead generation – BBN – B2B Marketing Article

Today, content marketing is a strategic marketing approach that many B2B companies use. But if so many are doing it, how can you differentiate yourself? By using interactive content. Here are three reasons why: The average attention span has shrunk to 8 seconds. Your competitors are already building quality content of their own. It’s a great conversation platform for gathering insights. Ok, there are more than three reasons. But I hope these three reasons are enough to convince you. Your customers…

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How Percolate’s marketing orchestration hub enables sales success – Marketing Article

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. “Driving Sales Enablement Success Through B2B Content Marketing Orchestration” reviews how sales and marketing alignment is critical for a successful content marketing strategy. Content marketing platforms like Percolate use marketing orchestration technology to achieve this alignment. Content produced in collaboration with

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Effective messaging that’s relevant to your audience. – BBN – B2B Marketing Article

When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your message. The first step in achieving this is to tell them what they need or want to hear, not simply what you want to say. This is also true, and fundamentally more urgent, in a crisis communications situation. It’s human nature…

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How to use domain authority for digital PR and content marketing Search Engine Watch – Marketing Article

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.” Some people say that this score does more harm than good because it distracts digital marketers from what matters. Improving your DA…

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Ten questions to evaluate an enterprise CMS provider – Marketing Article

Your content is king. Yet, many enterprises find they are still searching for the best way to manage and optimize their content. Whether you already have a (content management system) CMS provider or are shopping around for a new one, take the strategic and smart move to evaluate your options. A CMS investment should be evaluated because it is exactly that, an investment. So it should be analyzed carefully, evaluated often, and questioned deliberately. For any platform handling your content,…

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Top of Funnel Content | Tips for Marketers to Create Engaging Content Fast – B2B Marketing Article

Content marketing is all about timing. To build long-lasting customer relationships, you need to get the right piece of content, in front of the right people, at the right time. Moving prospects down the marketing funnel (or the more current marketing cyclone) requires the right form of content. Particularly when it comes to top of funnel content. You can’t share a customer testimonial and expect your reader to be ready to buy, Johnny-on-the-spot. Like any relationship, your conversations should start…

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Why mobile first design is the only 2019 strategy that will work Search Engine Watch – Mobile Marketing Article

Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well on mobile devices. Square peg, meet round hole. Quite simply, it doesn’t make sense. Why would you create a website for a dying medium (cough, cough;…

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