Content

8 tips to speed up WordPress performance – Mobile Marketing Article

30-second summary: The faster your website, the higher your chances to engage with new visitors and potential customers. The closer a server is to your visitors, the smaller the latency they’ll experience. That’s why it’s key to know where most of your visitors are based to define your server’s proximity. The crucial aspect you need to keep in mind is the flexibility your theme provides: are you able to customize it and even to disable features that you’re not planning…

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Why Technical and On-Site SEO Isn’t Enough – Marketing Article

When you want to drive traffic to your website, you’re going to start hearing a lot about technical and on-site SEO (search engine optimisation). While it’s incredibly important to invest in this as a foundational part of your strategy, there’s a lot more you need to know. They simply aren’t powerful enough on their own. Technical and On-Site SEO is Your Foundation Again, we aren’t questioning the value and importance of technical SEO and on-site SEO, but we are saying…

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Identifying Underperforming Content: A Guide To Content Analysis – Marketing Article

This is a guest post from Deana Kovač at Point Visible. How many times have you heard that tired old “content is king” adage? Probably a few too many. But when it comes to content, you really can’t ignore its effectiveness, especially when it comes to growing your strategy. How we produce content might change, but audiences everywhere want to absorb new information quickly and efficiently. In other words, content is here to stay, and all you can do is…

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Three tips for Q4 ad copy and messaging – Marketing Article

The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be considering competitors before purchasing, especially for higher-priced items. Many companies will feature different offers throughout the season, testing different messaging…

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5 Proven interactive content types that boost lead generation – BBN – B2B Marketing Article

Today, content marketing is a strategic marketing approach that many B2B companies use. But if so many are doing it, how can you differentiate yourself? By using interactive content. Here are three reasons why: The average attention span has shrunk to 8 seconds. Your competitors are already building quality content of their own. It’s a great conversation platform for gathering insights. Ok, there are more than three reasons. But I hope these three reasons are enough to convince you. Your customers…

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How Percolate’s marketing orchestration hub enables sales success – Marketing Article

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. “Driving Sales Enablement Success Through B2B Content Marketing Orchestration” reviews how sales and marketing alignment is critical for a successful content marketing strategy. Content marketing platforms like Percolate use marketing orchestration technology to achieve this alignment. Content produced in collaboration with

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5 Smart Tips for Writing B2B Website Copy – B2B Marketing Article

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can help draw in your audience, but your website copy is what keeps them reading. Here are a few smart tips for creating the kind of…

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