Content

Effective messaging that’s relevant to your audience. – BBN – B2B Marketing Article

When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your message. The first step in achieving this is to tell them what they need or want to hear, not simply what you want to say. This is also true, and fundamentally more urgent, in a crisis communications situation. It’s human nature…

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How to use domain authority for digital PR and content marketing Search Engine Watch – Marketing Article

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.” Some people say that this score does more harm than good because it distracts digital marketers from what matters. Improving your DA…

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Ten questions to evaluate an enterprise CMS provider – Marketing Article

Your content is king. Yet, many enterprises find they are still searching for the best way to manage and optimize their content. Whether you already have a (content management system) CMS provider or are shopping around for a new one, take the strategic and smart move to evaluate your options. A CMS investment should be evaluated because it is exactly that, an investment. So it should be analyzed carefully, evaluated often, and questioned deliberately. For any platform handling your content,…

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Top of Funnel Content | Tips for Marketers to Create Engaging Content Fast – B2B Marketing Article

Content marketing is all about timing. To build long-lasting customer relationships, you need to get the right piece of content, in front of the right people, at the right time. Moving prospects down the marketing funnel (or the more current marketing cyclone) requires the right form of content. Particularly when it comes to top of funnel content. You can’t share a customer testimonial and expect your reader to be ready to buy, Johnny-on-the-spot. Like any relationship, your conversations should start…

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Why mobile first design is the only 2019 strategy that will work Search Engine Watch – Mobile Marketing Article

Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well on mobile devices. Square peg, meet round hole. Quite simply, it doesn’t make sense. Why would you create a website for a dying medium (cough, cough;…

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