Content Marketing

8 tips to speed up WordPress performance – Mobile Marketing Article

30-second summary: The faster your website, the higher your chances to engage with new visitors and potential customers. The closer a server is to your visitors, the smaller the latency they’ll experience. That’s why it’s key to know where most of your visitors are based to define your server’s proximity. The crucial aspect you need to keep in mind is the flexibility your theme provides: are you able to customize it and even to disable features that you’re not planning…

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7 Video Content Marketing Strategies to Skyrocket Engagement – Marketing Article

Marketing trends are fun, but most brands can’t risk testing the waters with new video content marketing techniques unless they know it will deliver results. Deciding whether to use video marketing isn’t a question anymore. 85 percent of people in the US watch online video every day. In Saudi Arabia, China, and Turkey, the figure is even higher: up to 95 percent. Brands need video content to reach their audience and keep customers engaged. With the strategies below, you can…

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How to Make Content SEO Friendly – Marketing Article

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people think, it has nothing to do with “tricking” Google into thinking your content is high-quality or SEO friendly. SEO stands for “Search Engine Optimization”, which basically means making sure a search algorithm can easily access and understand your content. There’s…

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Curating Content for the Disabled: A Guide to Web Accessibility – Marketing Article

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals.  And then a colleague upsets all your plans by pointing out that you’ve ignored everyone with disabilities. What do you do next? Why You Need to Curate Content for People with…

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Five Marketing Trends CMOs Should Act On In 2020 » Martech Zone – Mobile Marketing Article

Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020 CMO Spend Survey. But optimism without action is counterproductive and many CMOs may be failing to plan for tough times ahead.  CMOs are more agile now than they were during the last economic recession, but that doesn’t mean they can hunker down to ride out a challenging environment. They have to go…

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