Content Marketing

Current Trends in Digital Marketing in the Charity Sector – Marketing Article

The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital marketing to raise awareness, build their volunteer base, and most importantly generate funds. Charitable digital marketing campaigns play an essential role in fund raising, building the volunteer base, generating awareness and profile building. Every charity needs to the precious funds to deliver their mission.  Whether it is the largest charity in the UK, Cancer Research or a small local charities…

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4 Things You Need to Know About B2B Email Marketing in 2020 – Marketing Article

By Lauren Dichter, Marketing Consultant at Heinz Marketing A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t. Now more than ever, if I know something to be true, I’m resolved to share those facts with people who don’t know any better at the time, even if the truths are hard to swallow or inconvenient. As silly as it sounds, the…

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The Most Efficient Content Marketing Tactics to Use in 2020 – Email Marketing Article

This is a guest post from Anna Konovalova at FlippingBook. How much has changed in content marketing over the last few years? Well, for one thing, more and more marketers have started to invest in creating and promoting powerful content. In fact, content marketing is more important than ever: 88% of B2B content marketers believe creating content encourages audiences to view their organization as a credible and trusted resource. Source: PointVisible So let’s look at the new trends and tactics…

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Web Content Personalization and Segmentation – How to Do It Right – Email Marketing Article

Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more time in your store or with your product/service. Improve customer experience Customers expect their online experience to be highly personalized. 74% of customers feel frustrated when website content is not…

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Brand Management – Pandemic Edition – Marketing Article

Rapidly changing conditions and recommendations are dramatically impacting the direction of many companies right now and many businesses are still in crisis communications mode. Many businesses, however, are moving past crisis mode and are closed or have rapidly reduced their operation. The question now becomes – what can we do to maintain our brand and remain sensitive to the impacts of the crisis?  If you’ve already adapted to the “new normal” where your business is concerned there is a…

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