Content Marketing

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization – B2B Marketing Article

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.…

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You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why… – B2B Marketing Article

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back… However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Reading time:…

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How Influence & Co. Creates Content for Our Clients – Marketing Article

Just as every writer needs an editor for maximum clarity, every content creator needs to work as part of a full team for maximum success. That’s because content strategy, writing, editing, and client services are specialized skills that benefit from specialized attention. In this way, content creation is a full-team affair.

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How to write SEO blogs that work? – BBN – B2B Marketing Article

What should you write about? Where do you find inspiration? How will people find and read your blog? And how do you attract new customers with it? If you’ve ever found yourself pondering any of these questions, this blog post is here to help! Read on for a step-by-step guide on how to create a successful SEO blog.   Writing blogs helps your business grow What is blogging? A blog is a space where you regularly publish and promote new…

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A Guest Post Marketplace » Martech Zone – Mobile Marketing Article

The vast majority of requests that I get on Martech Zone are guest post requests. We’re pretty open on these requests as long as they’re not outwardly salesy or just trying to garner backlinks. I’m adamant that the the content we provide be of quality to keep to my goal of helping marketers research, discover, and learn about marketing technology. The process for a guest post can be a pain, though. While I have a submission process, you’d be surprised…

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How to Do a Content Audit That Will Reveal Hidden Gems On Your Website – Marketing Article

The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic. Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths that some aren’t even needed anyway. But what…

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6 Campaign Best Practices for Content Marketers (Part 2 of 3) – Marketing Article

This is NewsCred’s 3-part series on integrated campaigns for content marketing. In Part 1, we built the business case for an integrated approach to content marketing. In this follow-up, we offer you the NewsCred perspective on campaign best practices for content marketers. Next time, we’ll provide you a ‘how to get started’ guide, answering your most frequently asked questions such as how to obtain buy-in, collaborate with new teams, establish the right processes, and much more. Let’s begin with a…

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2019 State of B2B Content Consumption and Demand Report for Marketers – Marketing Article

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that has real meaning for B2B marketers. While we all enjoy the occasional survey of other marketers, these reports tend to lack prescriptive powers of data-backed…

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