Content Marketing

Top Mobile App Development Trends to Watch for in 2020 – Marketing Article

Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the world of technology has improved with the growth in…

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What Is the Cost of Video Production for the Web? – B2B Marketing Article

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. At the same time, our plugged-in business world is far more…

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B2B Messaging: It’s Harder Than B2C – B2B Marketing Article

Business to Business (B2B) messaging is more intellectually stimulating and harder to create than Business to Consumer (B2C) messaging. B2B messaging is harder to test as well, which is why the use of solid research methods is critical. These challenges exist for one simple reason: B2B sales are more complex. Consequently, this complexity leaves B2B marketers with a heavy burden, one that can only be lightened with solid customer insights. B2B Buying Happens By Committee With B2C sales, a marketer…

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Where To Host, Syndicate and Promote Your Podcast » Martech Zone – Mobile Marketing Article

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you…

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Popeyes Chicken Sandwich and Viral Content – B2B Marketing Article

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. If you were stranded on a desert island, catch up here. The demand for this apparently delicious sandwich was so great that Popeyes entirely “ran out” of chicken fillets and won’t be re-releasing the sandwich until early October — more likely a savvy demand-generation ploy rather than a failure of projections and sourcing,…

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5 Proven interactive content types that boost lead generation – BBN – B2B Marketing Article

Today, content marketing is a strategic marketing approach that many B2B companies use. But if so many are doing it, how can you differentiate yourself? By using interactive content. Here are three reasons why: The average attention span has shrunk to 8 seconds. Your competitors are already building quality content of their own. It’s a great conversation platform for gathering insights. Ok, there are more than three reasons. But I hope these three reasons are enough to convince you. Your customers…

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3 easy steps to your first email drip campaign (that sells on autopilot) – Marketing Article

Home >> Email marketing >> 3 easy steps to your first email drip campaign (that sells on autopilot) Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. The concept of email drip campaigns can seem overwhelming to novice…

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October Holiday To-Dos | WhatCounts – Email Marketing Article

Recent estimates forecast holiday growth somewhere in the range of 4-5%, exceeding $1.1 trillion in revenue this year. While this number is still “unpredictable,” it’s important that you’re taking the time to get your house in order for the holiday rush. Whether or not this year turns out to be a windfall for retailers, you want to be ready for anything. Motto of the 2019 holiday season: have a plan but be nimble.   Here are some essential things you need…

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The Importance of Pipeline Analytics in Proving Content Marketing ROI – Marketing Article

Although the idea of content marketing is not new — 91 percent of B2B marketers use content marketing to reach their customers — marketers still struggle with defining and proving content marketing success. In fact, only 8 percent of marketers consider themselves successful in tracking content marketing ROI. Why is that? An overwhelming majority of marketers say their biggest challenge with measuring ROI is establishing key performance indicators and having the right technology to support the measurement of those metrics.…

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Why do B2B Content Marketing Strategies Fail? – B2B Marketing Article

Content is the atomic particle of all digital marketing.  Rebecca Lieb, in her book Content: The Atomic Particle of Marketing, describes content as the single most important element of any marketing campaign. At Hinge, we talk about content as having changed the way professional services are both bought and sold. While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first…

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