Content Marketing Strategy

How You Can Leverage Empathy Based Sales Techniques to Schedule More Face-to-Face Meetings With Sales Prospects – B2B Marketing Article

What Are The Advantages of Face-to-Face Meetings? While everyone loves the ability of technology to scale our sales efforts, save time and my personal favorite, call on sales prospects all around the globe while sleeping in my own bed each night, the simple truth is, nothing closes a deal like a great face-to-face meeting with a prospect. In fact, I don’t think you can Sell Greatly without face-to-face interactions. Here’s why: Body Language: Even on a video call, you can’t…

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21 Ways to Find Out What B2B Buyers Want • Copywriter Toronto – B2B Marketing Article

It’s challenging to create content that motivates B2B buyers to respond. Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.  As a B2B marketer, you know that good content boosts customer engagement and increases sales. In fact, more than 85% of top-performing marketers make content an integral part of their marketing strategy.  But creating engaging content isn’t always easy. One of the biggest content marketing challenges is relevancy.…

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