Content Marketing Platform

The Role of Content Marketing Platforms in a Next-Gen Tech Stack – Marketing Article

As the landscape has changed for marketers (e.g. expectations to be growth-drivers, budget scrutiny, CMO turnover, etc.), so too have the challenges of orchestrating successful campaigns. And although we’ve tried to adopt various tools to mask operational inefficiencies, this has only created more complexities — contributing to internal misalignment and as a result, disconnected external experiences. Enter the redefined content marketing platform. In a next-gen marketing tech stack, the use case of a CMP should no longer be tied solely…

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The Importance of Pipeline Analytics in Proving Content Marketing ROI – Marketing Article

Although the idea of content marketing is not new — 91 percent of B2B marketers use content marketing to reach their customers — marketers still struggle with defining and proving content marketing success. In fact, only 8 percent of marketers consider themselves successful in tracking content marketing ROI. Why is that? An overwhelming majority of marketers say their biggest challenge with measuring ROI is establishing key performance indicators and having the right technology to support the measurement of those metrics.…

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[Case Study] How GE Healthcare Operationalized Content at Scale – Marketing Article

As marketing organizations mature and scale, the importance of harmony (and flexibility) across people, process, and platform will continue to grow exponentially. And with a buyer journey that is as complex as ever — requiring various touchpoints across multiple channels — it’s essential to enlist the help of the right technology. We had the privilege to sponsor and present a case study at the SiriusDecisions Summit 2019 with Mary Litteer, GE Healthcare’s Global Head of Content, who provided insights on…

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