Content Audit

Five Considerations for a Tailor-Made Content Audit – Marketing Article

The first quarter of a new year is prime time for marketing teams to assess the state of their content and find opportunities to optimize it for search, conversions, and monetization. Hopefully, your team has a documented content strategy to align strategic and tactical efforts. You’ve likely even considered how to execute a content audit—likely with some combination of spreadsheet templates and content audit tools to inventory and evaluate your content. But what’s the right way to plan a content…

Read More