connected TV

TVSquared integrated in Ampersand’s platform – PPC Land – Marketing Article

TVSquared today announced a partnership with Ampersand, the audience-based multi-screen TV advertising sales and technology company. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand advertisers with campaign performance insights in addition to standard reach and frequency reporting. TVSquared says Ampersand is changing the conversation by providing advertisers with insights into the business outcomes from their TV investments. TV schedules can be optimized across Ampersand’s reach…

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IAB offers a guide to simplify Advanced TV advertising – Marketing Article

With “television” less of a channel these days and more of a metaphor that covers a lot of different delivery methods, the Interactive Advertising Bureau (IAB) Video Center of Excellence is out with an effort to simplify the advanced and connected TV market for advertisers. The initiative is called the Matrix of Advanced TV, and it includes a Market Snapshot reference guide. The title is an homage to the now-classic trilogy of Matrix sci-fi movies, where the true nature of…

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