Hootsuite taps Proofpoint for AI-powered predictive compliance tool – Marketing Article

Social media management platform Hootsuite and enterprise security company Proofpoint have partnered to ensure social media posts don’t hurt your brand. Hootsuite Enterprise customers who also subscribe to Proofpoint Social Syndicate can now access a new Predictive Compliance feature in Hootsuite’s dashboard. The AI-powered feature is designed to help companies in heavily regulated industries. Hootsuite’s social media management platform has 18 million users. Some of its largest customers have compliance and regulatory requirements — real-time compliance verification is meant to…

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GDPR checklist for digital experience management platforms in 2019 – Mobile Marketing Article

We are in an age of privacy regulation and enhanced consumer awareness of privacy protection. The General Data Protection Regulation (GDPR) is approaching its first birthday and more and more jurisdictions are bringing their own regulations to the market. For example, the California Consumer Privacy Act (CCPA) comes into effect on January 1st, 2020. Marketers need to deliver trustworthy personal information experiences as part of their customer experience design, including personal data protection at all layers of the tech stack.…

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