Compliance – Guidance

When brand standards and accessibility standards collide – EEC – Email Experience Council – Email Marketing Article

A long-standing conflict in email marketing has been the intersection of brand standards and email client support. This is usually most clearly seen in the context of fonts: As many email clients only support web-safe fonts, Arial, Verdana and Times New Roman are among standard font choices when creating emails. Most designers agree this isn’t within their brand standards, so they default to using text in images to fill the brand standards gap. The problem with using text in images…

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How to Create a More Accessible Future – EEC – Email Experience Council – Email Marketing Article

Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a huge opportunity. But it’s not just the revenue you’re leaving on the table: By neglecting to comply with accessibility requirements in the Americans with Disabilities Act, you could be at…

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How Marketers are Creating Emails to be ‘Dark Mode Ready’ – EEC – Email Experience Council – Email Marketing Article

By Lauren Gentile, Vice President of Creative at Epsilon | EEC Leadership Ensuring all email recipients can open, view and read an email in its entirety is a top goal of mine. In fact, email accessibility is a topic in which I’m very passionate about and I’ll be speaking about in an upcoming webinar with the EEC next month. While Dark Mode is not technically an accessibility consideration, it’s related and is a big challenge for email marketers. Let’s further…

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Optimizing your Email Program for the Holiday Season – EEC – Email Experience Council – Email Marketing Article

Halloween has come and gone, the leaves are changing, and so have the clocks! Can you believe it’s that time of year again, already?!? Email marketers are gearing up for what tends to be their busiest time of year, and the only thing slowing them down is that pesky little thing called “planning”. But stick with us… we’ve got some great tips and tricks to get you caught up on your holiday season email readiness planning. It’s not too late!…

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4 Spooktacular Email Campaign Ideas We Love – EEC – Email Experience Council – Email Marketing Article

Fall is the perfect opportunity to increase engagement before the all-important holiday season begins. Halloween sets the tone for the winter holidays – indicating how sales will fare from Thanksgiving to the New Year. Let’s take a look at 4 festive examples that kicked off the holidays in style and have us in the Halloween spirit. 1. Use context to provide helpful tips Since the temperatures are dropping, Uniqlo knew it was the perfect time to send out a targeted…

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The Terrors Lurking in Your Email Database! – EEC – Email Experience Council – Email Marketing Article

The ghouls roaming the earth at Halloween are like Casper the friendly ghost compared to the terrors lurking in your email database. These demons will slaughter your email marketing program faster than you can yell “Trick or Treat!” Why? Because bad email addresses are like vampires. They suck the lifeblood out of your marketing program (time, money, and resources) as you scramble to find and fix them. They’ll land you in the email marketing graveyard faster than trick-or-treaters run away…

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