Compliance – Guidance

How Marketers are Creating Emails to be ‘Dark Mode Ready’ – EEC – Email Experience Council – Email Marketing Article

By Lauren Gentile, Vice President of Creative at Epsilon | EEC Leadership Ensuring all email recipients can open, view and read an email in its entirety is a top goal of mine. In fact, email accessibility is a topic in which I’m very passionate about and I’ll be speaking about in an upcoming webinar with the EEC next month. While Dark Mode is not technically an accessibility consideration, it’s related and is a big challenge for email marketers. Let’s further…

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Optimizing your Email Program for the Holiday Season – EEC – Email Experience Council – Email Marketing Article

Halloween has come and gone, the leaves are changing, and so have the clocks! Can you believe it’s that time of year again, already?!? Email marketers are gearing up for what tends to be their busiest time of year, and the only thing slowing them down is that pesky little thing called “planning”. But stick with us… we’ve got some great tips and tricks to get you caught up on your holiday season email readiness planning. It’s not too late!…

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4 Spooktacular Email Campaign Ideas We Love – EEC – Email Experience Council – Email Marketing Article

Fall is the perfect opportunity to increase engagement before the all-important holiday season begins. Halloween sets the tone for the winter holidays – indicating how sales will fare from Thanksgiving to the New Year. Let’s take a look at 4 festive examples that kicked off the holidays in style and have us in the Halloween spirit. 1. Use context to provide helpful tips Since the temperatures are dropping, Uniqlo knew it was the perfect time to send out a targeted…

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The Terrors Lurking in Your Email Database! – EEC – Email Experience Council – Email Marketing Article

The ghouls roaming the earth at Halloween are like Casper the friendly ghost compared to the terrors lurking in your email database. These demons will slaughter your email marketing program faster than you can yell “Trick or Treat!” Why? Because bad email addresses are like vampires. They suck the lifeblood out of your marketing program (time, money, and resources) as you scramble to find and fix them. They’ll land you in the email marketing graveyard faster than trick-or-treaters run away…

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