Competitive Intelligence

Real Buyers vs Imaginary Friends – B2B Marketing Article

How much guesswork is involved in your B2B market segmentation strategy? Are you building products for an imaginary buyer? In the B2B tech sector, this happens more often than you would think. Change Your Tactics To Sell To the Little Guy For example, one of our SaaS clients is very successful at selling to human resources (HR) buyers in enterprise organizations. But when they tried to launch a product targeting small and medium businesses (SMBs), it fell flat. What went…

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Why Data Needs To Back Your Marketing Campaigns – B2B Marketing Article

The present state of the market is highly competitive—especially in the B2B space. This is the reason why collecting and analyzing competitive intelligence has become vital for businesses, regardless of their size. Competitive intelligence is  the process of identifying, gathering and analyzing relevant information such as products and customers of the target market competitors. This enables businesses to create campaigns and take out competition by making strategic data-backed decisions. The secret to effective campaigns – Competitive intelligence Competitive intelligence refers…

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