Company News

A Lesson From a 19th Century Nurse – Marketing Article

Do you recognize these two famous people? Let me help. On the left is Ignaz Semmelweis, a Hungarian physician and scientist who lived from 1818 to 1865. On the right is Florence Nightingale, a British social reformer known as the founder of modern nursing, who lived from 1820 to 1910. More than likely, you have heard of Nightingale. Fewer have heard of Semmelweis. That’s because Semmelweis got the red light, while Nightingale got the greenlight. Semmelweis discovered that when doctors…

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Alaniz Attains Platinum Status as a Certified HubSpot Agency Partner | – B2B Marketing Article

As a platinum partner, Alaniz joins an elite group of agencies certified to manage and optimize HubSpot for it’s users.  September 27th, 2019 (Novato, CA) – Alaniz Marketing, a San Francisco Bay Area-based digital marketing agency, has been officially certified as a Platinum HubSpot agency partner. This is a big step for the Novato-Based agency who is now the only Platinum-tiered certified partner headquartered in the Bay Area. The partnership will allow Alaniz to expand on its mission to grow…

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How to Make the Content Marketing Case With ROI – Marketing Article

Editor’s note: Given the continued importance of ROI in content marketing, we bring back this post with a few updates on the subject. Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build the business case and demonstrate content marketing results. We know our customers are tuning out advertising. And we know that as consumers we are all consuming more information online. We are all looking to get informed and we…

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Finding the Best Talent: Thank You to Our Interviewers – Mobile Marketing Article

This month, the Liftoff Recruiting Team hosted an “Interviewer Appreciation Dinner” at our Palo Alto HQ to thank our staff for their contribution in H1’s hiring efforts. We were excited to have 35 Liftoffers across the company attend the dinner, including hiring managers, interviewers, and two of our co-founders, Mark Ellis and Harry Robertson.  We made the event special by hosting a formal sit-down dinner with a cozy, warm ambiance. Each table setting was accompanied by a special thank you…

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7 Triggers That Make People Want to Share Your Content – Marketing Article

Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them in every post I publish to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, you don’t need a big following or email list for share triggers to work. All you need is to know how to use them. In this post, I reveal my favorite…

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3 Questions Your Creative Director Wants You to Answer – Marketing Article

You’re staring at your blog, content hub, or corporate website, thinking it looks a little dated. Or maybe you’re staring at an email from your boss (or your boss’s boss) that simply mandates a redesign of your content vehicles. Is it the font? Is it the colors? The icons? Does it need a redesign or just a face-lift? Before you run to your creative director, take a beat. Before you run to your creative director to talk redesign, take a…

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