Company News

A Quick Audit to See If Your Content Passes a COVID-19 Exam – Marketing Article

A Quick Audit to See If Your Content Passes a COVID-19 Exam Content Marketing World is part of the Informa Connect Division of Informa PLC This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067. This site uses cookies to provide you with the best user experience possible. By using Content Marketing…

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New Ownership Expands TUNE’s Market Position – Mobile Marketing Article

Today, TUNE was acquired by Constellation Software, a $21B market cap Canadian company. They operate vertical software and acquire companies to grow market share in those verticals quickly. You can learn more about the announcement from our press release. In this post, I want to spend some time describing what this new ownership means for TUNE, our customers, and partner marketing.  A Market Share Play  TUNE is the second acquisition in performance marketing under the Perseus Operating Group within Constellation.…

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Liftoff is Gold Stevie® Award Winner In 2020 American Business Awards® – Mobile Marketing Article

Liftoff won Gold in the Fastest Growing Tech Company of the Year category for up to 2,500 employees with increased revenue of 60% for the second consecutive year, achieving over $300M in revenue. This is our third year as a Gold winner, and fourth year as a top-three winner.  More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year,…

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Liftoff Employee Spotlight: Deanna Ulrich – Team Lead, Ad Creative Team – Mobile Marketing Article

Deanna joined Liftoff’s Ad Creative Team four years ago as one of two designers at the time. Since then, the team has grown tremendously to 17 members globally. Deanna provides stellar creative expertise to Liftoff’s customers, but her talent doesn’t stop there – she is also known for her well-planned seltzer tasting events and for her stunning designs of our company swag. Outside the job, Deanna enjoys gardening, playing Animal Crossing, and watching Chef on Netflix from the comfort of…

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COVID-19 Mobile Ad Performance Tracker – Mobile Marketing Article

Updated April 21, 2020 MAPT tracks weekly changes across several key mobile ad performance KPIs. Make sure to bookmark this page and check back weekly for the most up-to-date information. This week’s takeaways: We saw another increase in available supply, globally (+5.2%). This is the fifth consecutive week where the available supply pool grew. It is also the second straight week that the largest supply increase came from North America (+7.8%). Global CPMs increased for the first time since early…

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How to Get More From Your Livestream After the Broadcast – Marketing Article

How to Get More From Your Livestream After the Broadcast Content Marketing World is part of the Informa Connect Division of Informa PLC This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067. This site uses cookies to provide you with the best user experience possible. By using Content Marketing Institute, you…

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Liftoff Employee Spotlight: Nivin Sewpershad, Sr. Sales Manager – Mobile Marketing Article

Nivin joined the Liftoff Customer Success Team in our Singapore office and has since transitioned to a Sr. Sales Manager – he’ll be celebrating 3 years with Liftoff this July! When he’s not growing accounts or DJing at our company events, Nivin likes spending time with his dogs, collecting sneakers and making music. Tell us a little about yourself and how you ended up at Liftoff?I joined Liftoff after working at Twitter. I wanted to try something new and smaller,…

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Alaniz Response to COVID-19 | – B2B Marketing Article

  COVID-19 is hitting closer to home, and we want to give you an update on how Alaniz will take steps to ensure the safety of our team, our families and our community. Doing business, as usual, will not be the strategy, but continuing to provide excellent service to our clients is a priority.  We are here to assist with different ways you can continue to stay in business and are happy to discuss ways to take advantage of technology…

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