Company News

3 Creative Ways to Promote Content With Carousel Ads – Marketing Article

Time and again, carousel ads prove their bottom-of-the-funnel efficacy to generate direct conversions and sales. Indeed, this ad format is an all-time favorite for e-commerce managers who promote physical products, most often featuring one SKU per slide. It also is widely used to showcase multiple features of a product in a single campaign. Content marketers too can leverage carousel ads to pursue brand awareness, reach, and traffic objectives. Explore these three creative ways to promote content with Facebook and Instagram…

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2019: TUNE Shipped More Product This Year than the Post Office – Mobile Marketing Article

We have had an extremely productive 2019 here at TUNE, shipping a lot of powerful functionality to our advertiser and network customers. Our number one priority? Improving the TUNE Partner Marketing Platform to truly give every customer the power to partner the way they want to.  To ensure that you did not miss out on any of the goodness, we put together a list of TUNE’s 2019 product launches, updates, and highlights. Without further ado: New Capabilities Shipped in 2019 …

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Liftoff Employee Spotlight: Sofia Leonova, Marketing Manager – Mobile Marketing Article

Sofia Leonova joined the Liftoff Marketing Team as an intern in January 2017 and was transitioned into a full time employee during her first year. She will be celebrating 3 years this coming January. When Sofia is not at work you could find her exploring San Francisco’s food scene, hiking spots and various art galleries. Background:  I was born in Russia, grew up in Prague, Czech Republic, went to college in Amsterdam, Netherlands and moved to the Bay Area in…

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Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap] – Marketing Article

Listen to the Weekly Wrap right or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Nov. 29, 2019 This week I’m thinking about how viewing the world (and work) through a lens of gratitude changes everything. I round up some of the best news you might have missed this year and share highlights from some favorite interviews. And I point you to inspiring…

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A Liftoff Gives Tradition | Liftoff – Mobile Marketing Article

We have many traditions here at Liftoff; some may fade, but the important ones stick around. I’m thankful that one of these traditions is a part of our Liftoff Gives program supporting internal volunteering and giving back. For several years, we have hosted a food drive at our HQ office and volunteered with the Second Harvest Food Bank during the holiday season. For the last four years, we have prioritized giving back to our local community and memorialized this practice…

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Liftoff Ranked 157th Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™ – Mobile Marketing Article

Liftoff attributes 759% revenue growth to their customer-centric focus on helping clients succeed by producing meaningful ROI with their mobile apps. For the third year in a row, Liftoff has ranked on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America based on percentage of fiscal year revenue growth from 2015 to 2018. This year, Liftoff ranked 157th, growing 759% during this period.  This accolade adds…

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Liftoff Employee Spotlight: Honey Aung, Senior Accountant – Mobile Marketing Article

Honey Aung joined the Liftoff Finance Team in August 2018 as an Accountant. Over the last year and a half, Honey has played a pivotal role in implementing new processes and systems and was recently promoted to Senior Accountant. When she’s not at work you can catch Honey binge watching her favorite Korean dramas.  How did you hear about Liftoff? I got an email from a Liftoff recruiter, but my sister also encouraged me to pursue the opportunity. My sister…

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Channel Broadcast News to Better Your Content Marketing – Marketing Article

My switch from broadcast journalism to content marketing seemed like a logical and natural move. Both fields require many of the same skills – serving as a member of the grammar police, being deadline driven, writing well, and having an eye for detail. After diving into the world of content marketing, I know the non-technical skills honed during my broadcast years also come in handy in content marketing. The production processes of a news story and a piece of content…

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A Lesson From a 19th Century Nurse – Marketing Article

Do you recognize these two famous people? Let me help. On the left is Ignaz Semmelweis, a Hungarian physician and scientist who lived from 1818 to 1865. On the right is Florence Nightingale, a British social reformer known as the founder of modern nursing, who lived from 1820 to 1910. More than likely, you have heard of Nightingale. Fewer have heard of Semmelweis. That’s because Semmelweis got the red light, while Nightingale got the greenlight. Semmelweis discovered that when doctors…

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