Community

7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered – B2B Marketing Article

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. Being “customer-centric” and “customer-powered” aren’t one and the same, however. The customer-centric approach is the first step towards designing your product and service offerings with…

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Can Social Media Build Real Life Relationship That Will Make You Happy? – Marketing Article

Wonder how social media builds real life relationships? Instead of lurking, participate on social media. Even better, unlike school, you don’t need to raise your hand before you contribute. Why?At its core, social media is about human conversations. Even if you’re an introvert, you can do this! Start with people you know and move to people you don’t know. Don’t let divisive talk and FOMO hold you back. Over time, people I connected with on social media have enriched my…

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Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business – B2B Marketing Article

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to reviews, to candid feedback on your product or services. We wanted to hear from the community management pros about the strategies that helped them guide…

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Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business – B2B Marketing Article

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success. An online community is the place to establish the customer connections needed to keep up with the changing marketplace. In our recent “Ask the Community Experts”…

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Emoji + Email to Fall in Love With – Litmus Software, Inc. – Email Marketing Article

February 29, 2016 By Jason Rodriguez The Litmus Community is the place for email designers and marketers to discuss their craft, talk about industry news, and join in the (occasional) controversial rant and discussion. In case you haven’t been keeping up, here’s what happened this month in the Community. A New Responsive Framework Community member Nicolas Garnier dropped a bomb when he announced a new framework for easily building responsive emails, MJML. The framework, which was built in-house at Mailjet,…

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