Communication

Best Ways to Communicate Effectively in the Workplace – Mobile Marketing Article

Any communication in the workplace should be clear, friendly, and easy to evaluate. This is true no matter who the intended audience is. Failing to communicate effectively can impact a business. In fact, in a survey of 1,000 IT businesses, more than 1 in 4 projects were unable to meet their deadlines. Why? Poor communication. This can happen in any industry. With the right knowledge, situations like that are entirely avoidable. How to Create Effective Communication in the Workplace Communication…

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10 Ways to Improve Your Business Text Message Writing – Mobile Marketing Article

Crafting a strong message is a lot harder than it looks. Even for experienced text messengers, the ones that grew up with a phone in their hand, struggle to text. But text message writing is a skill like any other, and with enough practice and repetition, you too can become an expert. Here are a few ways you can improve your business text message writing. 1. KISS – Keep it Simple and Straightforward Did you know the KISS principle was…

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How to Bridge Online and Offline Shopping with Text Messaging – Mobile Marketing Article

It’s no secret that eCommerce has impacted consumer shopping habits. Brands must reach customers online now in order to stay competitive. That’s not to say brick-and-mortar shopping is dead. Brick-and-mortar stores actually continue to account for 90% of annual sales. Thus, retailers should focus on ways to bridge online and offline shopping to maximize their revenue. The following points will help you better understand how text messaging can assist your brand to achieve this goal. To bring the digital and…

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Why Millenials Love Texting [Infographic] – Mobile Marketing Article

Whatever goal you have in mind for your business, be it lead generation, becoming an employer of the year, or building brand trust, you should always be aware of who your audience is. Based on that knowledge, you then have to decide how to reach them. Will it be emailing, texting, or messaging apps? Some parameters that will help you in your decision making are your audience’s education, financial situation, what hobbies they have, and, most importantly, what is their…

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How to build Successful Personalized Marketing Experiences? – B2B Marketing Experiences – B2B Marketing Article

  As marketing becomes more and more advanced, personalized marketing is critical. Personalization in marketing is real, needed and possible. It re-enforces your brand, and can mean the difference between being competitive or disappearing into oblivion. But how do you that ?   In this blog post I want to discuss a methodology and a personalization model that helps you to: segment your audience, beyond demographics and geographic link your business objectives with 1-1 personalization campaigns understand how personalization actually works   Let’s get…

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