Communication

Churn Rates Rising? Text Messaging to the Rescue – Mobile Marketing Article

Your churn rate is the rate at which customers stop using your services. Reducing your churn rate to increase long-term clients requires identifying and addressing the reasons your service is being abandoned. To maintain a healthy client base, it is vital to adopt tools and strategies that focus on tackling churn rates. A report has shown that 79% of high-income earners stopped patronizing a company and the reason given was due to a bad experience. Incorporating SMS into your support,…

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Combine Chatbots with SMS for a Great User Experience – Mobile Marketing Article

While the whole world nowadays seems like it’s building a new generation experience through chatbots, the truth is that we are just at the starting line of a snail-paced revolution. Chatbots are regarded as the future, with Mordor Intelligence projecting the market to reach $7,591.82 million by 2024, with 34.75% CAGR over the five years from 2019 – 2024. However, they are not the overnight paradigm shift that some believe they’d be for a single reason: They are difficult to…

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5 Employee Engagement Best Practices – Mobile Marketing Article

Remote work is on the rise. In fact, a study by Upwork suggested that 73% of all departments will have remote workers by 2028. To keep top talent, organizations must find new ways of engaging remote employees. Managers also need to recognize the challenges that come with managing remote employees. And executive leaders need to inspire an inclusive culture that engages all workers. Here are 5 best practices for engaging remote employees 1. Clarify Expectations Good talent is good talent.…

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Creating An Extraordinary Customer Experience With Video – Email Marketing Article

Do you ever consider how your customer experience affects your brand? Chances are, even with the best, there’s room to improve the most essential part of your business. Studies show that the experience your company provides is even a crucial form of marketing, preferred by customers over content or mobile ads.  So how do you enhance the experience your company offers or build the right foundation to start? By creating meaningful connections with anyone interacting with your brand–something you can…

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Text Messaging Tips to Pump Your Black Friday Sales – Mobile Marketing Article

As any retailer knows, holiday sales are essential to their success with 30-40% of sales 30-40% of sales taking place during that time. And Black Friday is the kick-off to holiday season: so, businesses with smart Black Friday marketing strategies can get a head-start on seasonal sales. A well-planned holiday text messaging campaign can help put them in the black. Text messaging is a great way to let shoppers know about deals and promotions on the device that they’ll be…

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How to Use Text Messaging to Receive Feedback – Mobile Marketing Article

Who do you know that doesn’t send text messages? As of this year, 97% of Americans will send at least one text every single day. The number of texts sent overall has increased by over 7,000% in the last decade. If you want to receive feedback via text message, try text surveys. Here are some tools to help you learn the best practices used by the businesses discussed below. Create the Right Text Surveys Feedback Format for Your Audience No…

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How to Write a Great Appointment Confirmation Message – Mobile Marketing Article

Appointments are a normal part of any business. You may need to set an appointment to interview an employee, negotiate a deal, or follow up on a contract. The purpose of your meeting doesn’t matter. The most important thing is that you use the right tools and strategies to make sure your attendees show up. The good news is that setting up appointments is relatively easy. There are many great tools available to simplify the process. But one area that…

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Best Ways to Communicate Effectively in the Workplace – Mobile Marketing Article

Any communication in the workplace should be clear, friendly, and easy to evaluate. This is true no matter who the intended audience is. Failing to communicate effectively can impact a business. In fact, in a survey of 1,000 IT businesses, more than 1 in 4 projects were unable to meet their deadlines. Why? Poor communication. This can happen in any industry. With the right knowledge, situations like that are entirely avoidable. How to Create Effective Communication in the Workplace Communication…

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10 Ways to Improve Your Business Text Message Writing – Mobile Marketing Article

Crafting a strong message is a lot harder than it looks. Even for experienced text messengers, the ones that grew up with a phone in their hand, struggle to text. But text message writing is a skill like any other, and with enough practice and repetition, you too can become an expert. Here are a few ways you can improve your business text message writing. 1. KISS – Keep it Simple and Straightforward Did you know the KISS principle was…

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How to Hire Better With Recruiting Text Messages – Mobile Marketing Article

A recruiting text message makes the hiring process a lot easier. It allows recruiters to follow up with candidates after an interview and keep them informed about their application status. Job seekers can also use two-way text messaging to ask for more information about new job openings and ask questions. If you’re a recruiter, you can’t overlook the importance of using text messaging. Not only does it help you streamline the recruiting process, but it also makes it easier to…

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