3 Ways to Reduce Friction and Increase Mobile Conversions – Mobile Marketing Article

It all boils down to reducing friction Friction occurs when there’s a barrier between browsing and purchasing. This translates to lower RPV (revenue per visitor) and essentially hits you where it matters — in the number of products you sell. Here are three things that Imagination Media have found that specifically help to reduce friction and convert more visitors to customers: 1. Load time People are busy and impatient — most mobile shoppers are looking for a quick, efficient experience.…

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Mobile Optimization Initiative: Switching Retailers Onto Checkoutless Commerce – Mobile Marketing Article

Simple, fast payment processes won’t detract from the customer journey if implemented correctly. The technology can be tailored to each retailer’s requirements. Quick payment can also encourage impulse purchases, while passwords, biometrics, and face recognition functionality add enhanced security and increase confidence. Mobilize the opportunity Convenience is the new commodity online, and checkoutless commerce is an integral part of this. The retail industry can be transformed by embracing technology that makes life more convenient for customers but requires different psychology.…

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6 Digital Transformation Tactics to Improve Mobile Conversion in 2019 – Mobile Marketing Article

That’s why Magento, Hi Conversion, PayPal, and Lima Consulting (along with a dozen or so other systems integrators), joined together with the Magento Community to form the Mobile Optimization Initiative. Working together, we can close the gap between the time that people spend on e-commerce devices versus the sales rendered on mobile devices. Solving this problem will take a multidisciplinary approach, an ecosystem of technology partners, and a community of Magento and e-commerce experts. As part of the initiative, we…

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