7 Tips for Prioritizing Creative Thought in Your Daily Life – B2B Marketing Article

Think about your career in marketing, and reflect on your most successful projects and your proudest moments. What were they? What was the process like? Who was involved?  I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. There’s something magical about uncovering a new design theme, content topic or campaign theme. You unravel the pieces, one by one, like you’re pulling an infinite scarf…

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[Case Study] How GE Healthcare Operationalized Content at Scale – Marketing Article

As marketing organizations mature and scale, the importance of harmony (and flexibility) across people, process, and platform will continue to grow exponentially. And with a buyer journey that is as complex as ever — requiring various touchpoints across multiple channels — it’s essential to enlist the help of the right technology. We had the privilege to sponsor and present a case study at the SiriusDecisions Summit 2019 with Mary Litteer, GE Healthcare’s Global Head of Content, who provided insights on…

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How Mailjet Built Real-Time Collaboration Features To Make Email Easier For Everyone – Email Marketing Article

A Conversation with Nelly Moreau, Michyl Culos, and Miles DePaul Too many cooks will spoil just about anything, but when it comes to email it’s not uncommon to have anywhere from five to fifty people involved in hitting send. From version control, to design standards, to typos, to legal approval… getting everyone on the same page for each campaign is a headache at least, a nightmare at worst. Thankfully, Mailjet made it their mission to finally make that process better.…

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