Cold Mailing

Email Spam Problems? Don’t worry – B2B Marketing Article

Your messages went to the spam folder? Don’t panic. We will show you how to cure your domain and restore the stream of leads. We ask you only for one thing – be patient. It’s a long-term process, but the advantages will be noticeable. The signs that you are in the spam folder: Your open rate drastically decreases during the campaign (e.g. from 70% to 30%); People wrote to you that they found your message in spam folder; Your email…

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Smart Ways To Deal With Rejection In Cold Emailing – B2B Marketing Article

There’s no reason to get discouraged when your cold emails generate negative replies – it happens in most campaigns. There are a lot of things you can do to turn those negatives into a positive thing, and in turn get better results from your campaigns. Regardless of how great you are at sales, there’s always a chance that potential customers will downright refuse your offer. They have every right to do so, and you shouldn’t feel bad about it. In…

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Typical Email Footer Mistakes Which Ruin Your Campaign – B2B Marketing Article

They contain life mottos, price lists, and sometimes even mini photo galleries and motivational quotes. Over the years of working with clients, our experts have seen thousands of them. At first glance, email footers seem to be negligible. However, during a campaign, they become one of the most crucial factors, which can decide whether your emails are delivered or not. We’ve collected examples of footers you should and absolutely shouldn’t emulate. Email signatures have one basic function – informative. They…

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How I Hired a Dev Using Cold Emails – A Story of One Software House – B2B Marketing Article

Recruiting employees is always a difficult process, especially in the IT industry. There’s a shortage of highly skilled developers and on top of that, they’re in high demand. Even professional headhunters make it clear that acquiring programming specialists is their biggest challenge. In my company, cold emails came to the rescue and here’s what I’ve learned during the process. When I decided to expand our team of programmers, I knew it was going to be a tough nut to crack.…

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How to convince your boss to cold emails – proven tips – B2B Marketing Article

When talking to clients, our sales team keeps hearing “I have to discuss this with the boss/board/co-founder/you name him”. Unless you’re a one-man business, it’s highly probable that you too will have to sell your superiors or partners on the new lead generation method. This poses a major challenge. Even though you may be already hyped about a certain idea, you still need to persuade skeptics to come over to your side. I’ll help you develop a business case that…

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5 Things To Remember When Closing Cold Email Leads – B2B Marketing Article

At first, you were mostly getting referral leads, convinced you can help them. Then, you started to run a blog and after a couple of months, you got some new leads encouraged by the content you produced. At some point, though, in order to sustain growth, you’ve decided you need a predictable inflow of leads. You’ve launched outbound marketing, however, you most likely don’t realize that the leads you’re going to get from it are supposed to be closed differently…

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