Coherent Thoughts

Campaigning Through Crisis: How Email Can Demonstrate Personalized Compassion in Uncertain Times – Email Marketing Article

The whole world seems to have turned upside down over the past few weeks. Every morning, we wake up to news bulletins about tighter travel restrictions, overloaded health facilities, and stores in our own neighborhoods running out of daily staples like sanitary supplies and drinking water. Major music festivals and sporting events have been cancelled, while organizations from Google to NASA have instituted mandatory work-from-home policies. Our own day-to-day priorities have shifted dramatically, too. Even as we keep working to…

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Why Individualized Journeys Are the Next Step in Content Personalization – Email Marketing Article

What’s the number-one factor that distinguishes a successful email campaign from an underperforming flop? It’s not the percentage of promotional offers you send, or the depth of the discounts you offer — or even the precision with which you pre-plan your audience segments. Above all else, our research shows that customers purchase more, at non-promotional prices, from brands that speak to them as individuals. Although this idea might sound obvious, many brands fail to grasp its full implications. From the…

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How Personalized Email Content Boosts ROI & Engagement – Email Marketing Article

As we had previously covered in our recent article, Standout Email Marketing Stats of 2019, an incredible 293.6 billion emails were sent and received per day last year. That’s a whole lot of white noise for you to cut through in order to engage your audience. Therefore, it’s critical that you implement highly tailored content that speaks to every subscriber you’re trying to turn into a happy customer. Given that a majority of customers now expect personalization and over half…

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The Death of Customer Personas: Why Individual Personalization Matters – Email Marketing Article

The past ten years have witnessed a flurry of evolution in digital marketing. Instead of building up vague pictures of customer segments based on third-party research, we’re now able to target campaigns toward subscribers with specific attributes — and adapt our approaches in response to their behavior. But even as yesterday’s “one-size-fits-all” campaigns have gone as extinct as cassette tapes and VCRs, many marketers remain committed to the outdated concept of customer segments — along with the fake, artificial personas…

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Personalized Email Campaign Stays True to Brand’s Voice – Email Marketing Article

The bigger your audience grows, the more challenging personalization becomes. Back when your business was just starting out, you might’ve had time to craft individual messages for every customer — but as your audience climbs into the thousands, and even the millions, that approach quickly becomes impractical. What about automated content generation? As attractive as that approach might appear, it’s hard not to associate it with “Franken-emails” — those nonsensical combinations of messaging and creative that were clearly generated by…

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Standout Email Marketing Stats of 2019 – Email Marketing Article

January 24, 2020 by Coherent Path As we enter a new decade, it is apparent that digital marketers have more platforms than ever to reach their customers on. But even with all these new platforms and tools, email is still the ideal channel to deliver personalized content and relevant customer experiences. We have gathered a great list of statistics to show that email remains king and provided tips on how to up your email game in 2020. The average employee…

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Upgrade Your Personalized Marketing Strategy by Reducing Email Promotions – Email Marketing Article

Every customer loved to be surprised by a special promotion now and then — especially when it offers a discount on an item they’d already been thinking about buying. Since promotional emails tend to generate higher CTRs than other types of content, it’s no surprise that many marketers turn to promotions when their sales are in need of a boost, or when they’re aiming to move inventory of a specific product. But despite the likelihood of a boost in click-throughs,…

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How Dynamic Content Can Improve Your Email Engagement – Email Marketing Article

Many of even the most experienced email marketers struggle to maximize target audience engagement, and much of that hardship stems from not being able to deliver content that is relevant to each subscriber. You have to get to know your customers beyond just their past purchases and behaviors. As we’ve covered in prior posts, the best course of action is to appeal to customer interests as they evolve. Customers’ tastes and interests change like the weather – quickly and unpredictably.…

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How Intelligent Email Automation Can Enhance Your Email Marketing Strategy – Email Marketing Article

Today’s digital marketing initiatives are fragmented across a broader range of channels than ever before. In addition to established digital channels like blog posts and paid search results, a whole universe of niche apps and social communities have added tremendous complexity to the challenge of connecting with each customer in ways that resonate. But throughout all this transformation, one digital channel continues to deliver stronger impact than any other. Email’s ROI holds steady at 36:1 — with some studies citing…

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Boosting Revenue with the Ultimate Email Diet – Email Marketing Article

Every single individual in the world is just that: An individual. That means they have unique interests, enjoy partaking in them at different times than others, and in many ways, human nature makes it unpredictable for us to figure out what might interest them. At least, that would be the case if not for leading-edge analytics and machine learning algorithms of the modern-day. We all want to bring out our maximum potential when running a business, but in order to…

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