Coherent Thoughts

Upgrade Your Personalized Marketing Strategy by Reducing Email Promotions – Email Marketing Article

Every customer loved to be surprised by a special promotion now and then — especially when it offers a discount on an item they’d already been thinking about buying. Since promotional emails tend to generate higher CTRs than other types of content, it’s no surprise that many marketers turn to promotions when their sales are in need of a boost, or when they’re aiming to move inventory of a specific product. But despite the likelihood of a boost in click-throughs,…

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How Dynamic Content Can Improve Your Email Engagement – Email Marketing Article

Many of even the most experienced email marketers struggle to maximize target audience engagement, and much of that hardship stems from not being able to deliver content that is relevant to each subscriber. You have to get to know your customers beyond just their past purchases and behaviors. As we’ve covered in prior posts, the best course of action is to appeal to customer interests as they evolve. Customers’ tastes and interests change like the weather – quickly and unpredictably.…

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How Intelligent Email Automation Can Enhance Your Email Marketing Strategy – Email Marketing Article

Today’s digital marketing initiatives are fragmented across a broader range of channels than ever before. In addition to established digital channels like blog posts and paid search results, a whole universe of niche apps and social communities have added tremendous complexity to the challenge of connecting with each customer in ways that resonate. But throughout all this transformation, one digital channel continues to deliver stronger impact than any other. Email’s ROI holds steady at 36:1 — with some studies citing…

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Boosting Revenue with the Ultimate Email Diet – Email Marketing Article

Every single individual in the world is just that: An individual. That means they have unique interests, enjoy partaking in them at different times than others, and in many ways, human nature makes it unpredictable for us to figure out what might interest them. At least, that would be the case if not for leading-edge analytics and machine learning algorithms of the modern-day. We all want to bring out our maximum potential when running a business, but in order to…

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4 Ways Big Data Can be Used to Improve the Customer Experience – Email Marketing Article

In what ways can raw data contribute to improved customer engagement? The trick is figuring out how to get the most out of it. Merely having that invaluable information in-hand is not enough – now, what do you do with it?  The most successful B2C retailers are those who harness and utilize big data effectively, contributing towards an improved customer experience. This happens by getting to know them at a more personal level, so skimming transaction trends and funneling for…

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