Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This fact alone has the power to greatly influence consumer behavior, which can lead to loss or sudden changes of interest, fewer leads or even sales. What is the cause of this behavior? Let’s start with an exploration of cognitive biases. Many have heard about these since the concept was noted by Daniel Kahneman and Amos Tversky…