There’s no shortage of big-picture questions we can ask ourselves as digital marketers when it comes to conversion optimization on our websites. There are also a more-than-fair number of details to be addressed. How to best build the forms on your website is one of them. Here are some ideas. The goal of your form is two-fold: Make it as easy as possible for website visitors to fill out your form and get the information you’ve so lovingly crafted for…