Coding & Development

Using WordPress to Power Your Digital Marketing – WordCamp NYC 2019 Presentation – B2B Marketing Article

Please click the link below to download the slides from Andrew Schulkind’s presentation at WordCamp NYC 2019. It includes tips on powering your digital marketing with WordPress and related tools, as well as general digital marketing strategies. Using WordPress to Power Your Digital Marketing (PDF) A video recording of the presentation will follow when it is made available by WordCamp NYC organizers. (It’s an all-volunteer event, so please be patient.)     This is only a snippet of a B2B…

Read More

Improving Website Conversion by Building Better Forms – B2B Marketing Article

There’s no shortage of big-picture questions we can ask ourselves as digital marketers when it comes to conversion optimization on our websites. There are also a more-than-fair number of details to be addressed. How to best build the forms on your website is one of them. Here are some ideas. The goal of your form is two-fold: Make it as easy as possible for website visitors to fill out your form and get the information you’ve so lovingly crafted for…

Read More