Click-thru Rates

Re-activate less engaged subscribers – Enabler – Email Marketing Article

Unfortunately, not all of your subscribers will engage with the emails you send them. The average office worker receives 121 emails a day, making inboxes a competitive environment for you to be seen. A couple of reasons why some people might not engage or open your emails include; content, frequency/time of sends and your subject lines. A study by Marketing Sherpa found that personalising the subject line can increase open rates by over 17%.   So here are 6 simple…

Read More

Five must-know email marketing stats – Enabler – Email Marketing Article

Email marketing has been and will continue to be one of the most effective marketing tools in a marketeers arsenal. On the face of it, email can look really straightforward, but underneath there are intricacies that make planning a successful email strategy tricky… especially for a first time flier! Given the complicated nature of the email channel, we often get asked if it’s actually worth using the channel at all. As you can imagine, my answer is yes… and here’s…

Read More