chief marketing officer (CMO)

The New Role Of Marketing · Forrester – B2B Marketing Article

Featuring: Shar VanBoskirk, Vice President, Principal Analyst Show notes: The purpose of business is changing. Rather than differentiating through a product or business model, companies now need to deliver an ecosystem of value to their customers — and marketing will serve as the catalyst for this change. Historically, marketing organizations were responsible for one thing: promotion. But this sole purpose won’t cut it anymore. Marketing’s new role is to operate at the front line — meeting and understanding the customer…

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