chatbots

When Lead Generation Trumps Helping Customers | #FrictionHunter – Marketing Article

Which is more important on your website? Helping potential customers, or turning them into leads? Lead generation is important for most businesses, but your choice can have a big effect on customer experience. [IMPORTANT NOTE: I began working on this post last year. Since that time, all of the sites have changed their user experience. Treat what follows as an illustration of different CX/UX approaches, not a critique of the current experience offered by these brands.] After five years of…

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Combine Chatbots with SMS for a Great User Experience – Mobile Marketing Article

While the whole world nowadays seems like it’s building a new generation experience through chatbots, the truth is that we are just at the starting line of a snail-paced revolution. Chatbots are regarded as the future, with Mordor Intelligence projecting the market to reach $7,591.82 million by 2024, with 34.75% CAGR over the five years from 2019 – 2024. However, they are not the overnight paradigm shift that some believe they’d be for a single reason: They are difficult to…

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Holiday Specials, Events and More from Mari Smith and Friends – Marketing Article

It’s the most wonderful time of year again and how exciting it is! 2019 seems to have gone flying by so fast with so many trips and events; we packed a TON in. Now, the buzz and excitement is building for 2020 – can you feel it?! I’m super pumped myself, so much goodness in the hopper. Did you score any Black Friday specials? I do love to support Small Business Saturday and now we have Cyber Monday followed by…

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Chatbots vs IVAs (intelligent virtual assistants) – Mobile Marketing Article

This infographic shares a one-to-one comparison between chatbots and intelligent virtual assistants (IVAs) to help clarify some of the important differences between these two technologies. Chatbots are simple, rules-based systems operating within a single channel. They are well-suited for answering predefined customer service questions. Lately, more organizations have adopted chatbots to gather lead information for marketing and sales teams. Intelligent virtual assistants (IVAs), on the other hand, are focused on generating top-line growth across the entire organization. IVAs deliver… This…

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5 Strategic Tips for Marketing Automation – Email Marketing Article

Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According to stats, up to 36% of marketers use marking automation to put repetitive tasks on autopilot. And, 63% of those who have invested in marketing…

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Is it Time to Add Chatbots to Your Demand Generation Engine? – B2B Marketing Article

If you’ve ever received a notice of package delivery via Facebook Messenger, or resolved a technical issue with your cell phone via online chat, you’ll know that messaging, chat, and real-time communication are already huge trends in the way that B2C companies communicate with customers, and, in turn, the way that consumers prefer to communicate with brands.  Like so many other trends that first take root in the consumer realm, B2B companies are starting to take note, to the point…

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Embracing the Fourth Digital Transformation – B2B Marketing Experiences – B2B Marketing Article

  We are now at the dawn of the Fourth Digital Transformation. The disruption brought by digital is impacting existing business models like never before. And it is not likely to stabilize any time soon. The next wave of digital transformation is just around the corner… In this blog post I want to cover the following subjects: the fading of classic interfaces and the rise of new customer touchpoints the new-middle-man platforms, introducing new middle-man functions how to build a platform…

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