Chatbots vs IVAs (intelligent virtual assistants) – Mobile Marketing Article

This infographic shares a one-to-one comparison between chatbots and intelligent virtual assistants (IVAs) to help clarify some of the important differences between these two technologies. Chatbots are simple, rules-based systems operating within a single channel. They are well-suited for answering predefined customer service questions. Lately, more organizations have adopted chatbots to gather lead information for marketing and sales teams. Intelligent virtual assistants (IVAs), on the other hand, are focused on generating top-line growth across the entire organization. IVAs deliver… This…

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Shape Your Business and Generate More Leads with Chatbots • Vasile Stoica – Marketing Article

There is no doubt that artificial intelligence (AI) and machine learning are one of the top digital marketing trends in 2019 and it will even top the list by 2020. This is because chatbots technology is moving so quickly, it’s essential for every marketing pro to stay updated. Critical Chatbots Statistics Did you know? 48% of consumers prefer a chatbot that solves issues over a chatbot that has personality. 15% of US consumers believe nothing could stop them from using…

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