Is it Time to Add Chatbots to Your Demand Generation Engine? – B2B Marketing Article

If you’ve ever received a notice of package delivery via Facebook Messenger, or resolved a technical issue with your cell phone via online chat, you’ll know that messaging, chat, and real-time communication are already huge trends in the way that B2C companies communicate with customers, and, in turn, the way that consumers prefer to communicate with brands.  Like so many other trends that first take root in the consumer realm, B2B companies are starting to take note, to the point…

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269: Almost 300 – UnMarketing – Marketing Article

269: Almost 300 by Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed In today’s episode we’re almost celebrating almost five years worth of podcasting. We talk about the need for DNA support groups and why it’s important to DNA test your doggie; what’s happening over at MySpace (which, yes, is still a thing); an effective social media challenge; how Burger King plans to, hopefully, raise profits; and how one hotel is skipping some upgrades to get to a boutique upgrade. All…

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