Channel: SEO

How to become a professional digital marketer – Mobile Marketing Article

With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend is estimated to approach $100 billion. If you’re looking to work in an industry that continues to grow and provide numerous opportunities, digital marketing may…

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Understanding the role of branded and unbranded search in the customer journey – Mobile Marketing Article

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both are critical. But to rank in search results at moments of high intent, a business must have a strong grasp of the value of each…

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Back to Basics: App optimization and Firebase indexation – Mobile Marketing Article

Let’s just set the record – app indexation and app optimization are two different things. OK, maybe not totally different so let me summarize what they each do: App store optimization (ASO) – The process of improving the visibility of an app within the app store. Firebase app indexation (FAI) – The process of making the content on your app available within Google’s search listings. Considering the mobile-first consumer trends across the majority of industries, and a booming number of…

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