Let’s just set the record – app indexation and app optimization are two different things. OK, maybe not totally different so let me summarize what they each do: App store optimization (ASO) – The process of improving the visibility of an app within the app store. Firebase app indexation (FAI) – The process of making the content on your app available within Google’s search listings. Considering the mobile-first consumer trends across the majority of industries, and a booming number of…