Channel: SEM

Why are you making PPC budgets so difficult? – Mobile Marketing Article

Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% of brands and agencies saying that their PPC budget is lower than it should be.  To make things worse, there’s no golden figure or right answer that comes to setting your budget. It’s all down to you. On average, SMEs spend between $108,000…

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Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens – Mobile Marketing Article

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business. Google has been focused on advertising opportunities for mobile games specifically and apps generally for several years. The company is announcing new inventory and features for app publishers and advertisers at Think Games at ChinaJoy, a giant conference for game developers…

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