GroundTruth offers automated store ‘visit optimization’ tool for self-service platform – Mobile Marketing Article

Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience targeting, location and weather-based targeting. Audience targeting is based on profiles generated from offline behaviors (e.g., airport or gym visitation) but can also be combined…

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A story of a loyalty app: How mobile applications can keep improving your customer experience – Mobile Marketing Article

Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that an ordinary retail customer is active in six or seven loyalty programs, we can reasonably assume that those 30 applications must include at least one loyalty app – though we should…

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Google expands App campaigns search inventory on iOS browsers – Mobile Marketing Article

Google has announced that App ads will appear on more iOS mobile web browser searches. Accordingly, campaign reports will also include installs and in-app conversion events from iOS browsers. There’s nothing app advertisers have to do to gain access to this new ad inventory. Active App campaigns will automatically get the modeled conversions in the “Conversions” column of their Google Ads reporting. Advertisers that rely on third-party tools, however, should be aware that these conversions won’t be available on those…

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New app rating formula headed to Google Play will favor newer reviews – Mobile Marketing Article

Google is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came Wednesday at the company’s annual I/O developer conference. The refreshed ratings will be rolling out to the public beginning in August. Freshness will matter more. The idea of weighting more recent ratings is based on giving more credence to the most current version of an app. What good are ratings from three versions ago if your app has undergone a…

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Google revamps Test My Site mobile site speed tool – Mobile Marketing Article

Google has rebuilt its site speed tool that first launched in 2016, the company announced Monday. Test My Site (which really can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. What’s new? Within several seconds, the tool will generate a report to show you: • The speed of both the entire site and of individual pages and whether the site or page speed is faster or…

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