Channel: Mobile Marketing

Getting started with mobile attribution – Mobile Marketing Article

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide. The problem is that this success has also led to intense competition. As a result, driving organic…

Read More

A year after GDPR, mobile notifications are up, location sharing is down – Mobile Marketing Article

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has also resulted in more selective location sharing by consumers, research shows. That’s also true in the U.S., where new privacy rules have yet to take…

Read More

MoPub gives publishers impression-level revenue data, links with attribution platforms – Mobile Marketing Article

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered and will include a variety of data fields, such as the demand source, ad placement, currency and country information. Why we should care This granular…

Read More

Chatbots could drive $112 billion in retail sales by 2023 – Mobile Marketing Article

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study says. And retailers will see an increase in savings, thanks to the automation of customer sales and support processes. “Retailers can expect to cut costs by $439 billion a year in 2023, up from $7 billion…

Read More

Why marketers need call tracking and analytics – Mobile Marketing Article

While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your customer picks up the phone. Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now available to help marketers attribute digital marketing spend to conversions that happen on the phone. This 45 page, in-depth guide from Invoca delivers a comprehensive understanding of call tracking. Divided into four easy-to-follow…

Read More