Channel: Mobile Marketing

How will ads in iOS push notifications change mobile marketing? – Mobile Marketing Article

How will ads in iOS push notifications change mobile marketing? – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok This is only a snippet of a Mobile Marketing Article written by Greg Sterling Source link

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Business RCS messaging: Will it ever be a workable solution for marketers? – Mobile Marketing Article

Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now.  The long-awaited replacement to short message service (SMS) was first conceived back in 2008 but the progress of the new messaging platform has been stuttering at best. Many would call it an utter shambles. For consumers at least, RCS is now available to all android users in the U.S. as Google rolled out the new messaging platform in December.…

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What you need to know about mobile engagement in 2020 – Mobile Marketing Article

I’ve discussed how more than 50% of all email is opened on mobile devices. This is what you might call a “known known.” This fact is a great ice breaker at a marketing conference, however when you consider that more than 33% of all holiday shopping on Black Friday and Cyber Monday came from a smartphone, the conversation elevates from casual to game changer. If that’s not enough to get you thinking about small screens and their power, then consider…

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Make 2020 the year for e-commerce to get better with the mobile experience – Mobile Marketing Article

Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my name’s Duane Brown. I run an agency up in Montreal, Canada. We focus on kind of two areas, paid ads, PPC, Google, Facebook, stuff like that. We also do CRO for clients, we’ll…

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Nine voice search stats to close out 2019 – Mobile Marketing Article

From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding array of connected devices. Mobile = 59% of search Way back in 2015, Google announced that mobile search had surpassed search query volumes on the…

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GroundTruth offers automated store ‘visit optimization’ tool for self-service platform – Mobile Marketing Article

Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience targeting, location and weather-based targeting. Audience targeting is based on profiles generated from offline behaviors (e.g., airport or gym visitation) but can also be combined…

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Get More Value Out of Your First-Party Data – Mobile Marketing Article

First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy — until now. Artificial intelligence (AI) is now delivering smarter customer insights, resulting in more effective search, social and display ad campaigns.  Join our data analytics…

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Amazon tops Google in Q3 smart speaker market report – Mobile Marketing Article

Market research firm Canalys reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. According to the company, Google was responsible for 3.5 million units compared with Amazon’s 10.4 million; Alibaba was second with 3.9 million. Nearly 30 million units shipped in Q3. The third quarter saw shipments of 28.6 million smart speakers and displays overall, compared with 26.1 in Q2 2019 and 19.7 million in Q3 2018 according to…

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A story of a loyalty app: How mobile applications can keep improving your customer experience – Mobile Marketing Article

Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that an ordinary retail customer is active in six or seven loyalty programs, we can reasonably assume that those 30 applications must include at least one loyalty app – though we should…

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Revenge of the small business website – Mobile Marketing Article

For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and SMB sites will rarely see consumer visits if at all. GMB now is so widely used and so complete, the argument goes, that consumers never need to visit the underlying SMB site. Recent investments and M&A. That description of consumer behavior is partly correct but not entirely. Websites continue to…

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