Channel: Mobile Marketing

Business RCS messaging: Will it ever be a workable solution for marketers? – Mobile Marketing Article

Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now.  The long-awaited replacement to short message service (SMS) was first conceived back in 2008 but the progress of the new messaging platform has been stuttering at best. Many would call it an utter shambles. For consumers at least, RCS is now available to all android users in the U.S. as Google rolled out the new messaging platform in December.…

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What you need to know about mobile engagement in 2020 – Mobile Marketing Article

I’ve discussed how more than 50% of all email is opened on mobile devices. This is what you might call a “known known.” This fact is a great ice breaker at a marketing conference, however when you consider that more than 33% of all holiday shopping on Black Friday and Cyber Monday came from a smartphone, the conversation elevates from casual to game changer. If that’s not enough to get you thinking about small screens and their power, then consider…

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Nine voice search stats to close out 2019 – Mobile Marketing Article

From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding array of connected devices. Mobile = 59% of search Way back in 2015, Google announced that mobile search had surpassed search query volumes on the…

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GroundTruth offers automated store ‘visit optimization’ tool for self-service platform – Mobile Marketing Article

Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience targeting, location and weather-based targeting. Audience targeting is based on profiles generated from offline behaviors (e.g., airport or gym visitation) but can also be combined…

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Get More Value Out of Your First-Party Data – Mobile Marketing Article

First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy — until now. Artificial intelligence (AI) is now delivering smarter customer insights, resulting in more effective search, social and display ad campaigns.  Join our data analytics…

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Amazon tops Google in Q3 smart speaker market report – Mobile Marketing Article

Market research firm Canalys reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. According to the company, Google was responsible for 3.5 million units compared with Amazon’s 10.4 million; Alibaba was second with 3.9 million. Nearly 30 million units shipped in Q3. The third quarter saw shipments of 28.6 million smart speakers and displays overall, compared with 26.1 in Q2 2019 and 19.7 million in Q3 2018 according to…

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A story of a loyalty app: How mobile applications can keep improving your customer experience – Mobile Marketing Article

Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that an ordinary retail customer is active in six or seven loyalty programs, we can reasonably assume that those 30 applications must include at least one loyalty app – though we should…

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Revenge of the small business website – Mobile Marketing Article

For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and SMB sites will rarely see consumer visits if at all. GMB now is so widely used and so complete, the argument goes, that consumers never need to visit the underlying SMB site. Recent investments and M&A. That description of consumer behavior is partly correct but not entirely. Websites continue to…

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Mobile conversions rising, but desktop conversions still 93% more valuable, study says – Mobile Marketing Article

Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop. That’s according to an analysis of 10 million ad clicks across 100 accounts by digital marketing agency AccuraCast. Mobile conversions growing but less valuable. But while mobile conversions grew a significant 10 points from 2018 to 2019 (39% to 49%), the majority of conversions still come from the desktop. AccuraCast…

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App Annie picks up mobile advertising analytics provider – Mobile Marketing Article

Mobile market data and analytics provider App Annie will acquire mobile advertising analytics company Libring in a move the company says will help mobile publishers and brands to view market data and advertising analytics side-by-side. Why we should care Mobile execution and engagement is a critical component of many brands’ success. And with mobile ad spend projected to double to $375 billion globally by 2022, marketers can expect their organizations to double-down on analytics to show return on their investments.…

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