change management

How to Keep Up with Rapid Change in Marketing? – B2B Marketing Experiences – B2B Marketing Article

  Marketing is changing rapidly. Do you also have the feeling that marketing has changed more in the past 2 years than the past 50 years? Marketing is changing faster, I agree. Even stronger, most marketers today feel overwhelmed with the speed of change happening in the job we are passionate about. On top of that, marketers do not have a clear consensus on what areas to focus on in the future. And when they want to introduce new marketing innovations into the…

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CMO’s and CIO’s: Marketing needs Partnerships with IT – B2B Marketing Experiences – B2B Marketing Article

In most organizations, digital marketing grew up in a silo, separate from the rest of the marketing department. That’s because initially digital touch-points like websites, email and online advertising were not seen as the heart of the business. But today the world has changed. Digital channels, content and technology are influencing people’s buying decisions in all markets, at every stage of the customer life-cycle. In this blog post I want to share you my thinking on how IT and marketing should…

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