CCPA

Q&A with Tealium: Data regulations and the consumer experience – Mobile Marketing Article

30-second summary: Brands need to rebuild trust. In the wake of recent data scandals, consumers now expect to know exactly why their data is needed and what it’s going to be used for.  Legal codifications (like GDPR and CCPA) are an essential part of this process.  Shifting the balance of power from brands back to consumers will be a positive in the long run. Compliance may be tough, given the siloed data management practices present in many businesses.  It’s important…

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B2B Reads: Future Focus, the Magic 8 Ball, and Curiosity Quotients – B2B Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Maintain a Future FocusYou need to know where you want to go, but you also have to continue to see the future. Thanks for your thoughts, Kevin Eikenberry. Make the most out of…

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CCPA: What B2B Marketers Need to Know – B2B Marketing Article

Another new year approaches and, with it, another major data privacy regulation takes effect.  This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020.  Don’t be fooled into thinking that only California companies need pay attention.  Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. There are…

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Third Parties and the California Consumer Privacy Act (CCPA) – Email Marketing Article

In today’s ever changing data environment, businesses everywhere rely on partnerships with third parties to help drive their business efforts. Our data-driven economy allows organizations to build customer engagement, increase consumer insight and grow revenue, but with the new restrictions the CCPA is putting on organizations, is the use of third party data a thing of the past? Luckily, for many organizations, complying with this restriction in the CCPA will simply be a matter of identifying your third party vendors,…

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