CCPA: What B2B Marketers Need to Know – B2B Marketing Article

Another new year approaches and, with it, another major data privacy regulation takes effect.  This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020.  Don’t be fooled into thinking that only California companies need pay attention.  Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. There are…

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Third Parties and the California Consumer Privacy Act (CCPA) – Email Marketing Article

In today’s ever changing data environment, businesses everywhere rely on partnerships with third parties to help drive their business efforts. Our data-driven economy allows organizations to build customer engagement, increase consumer insight and grow revenue, but with the new restrictions the CCPA is putting on organizations, is the use of third party data a thing of the past? Luckily, for many organizations, complying with this restriction in the CCPA will simply be a matter of identifying your third party vendors,…

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