CCPA tips

Infographic – The Next Wave of Data Privacy Regulation – B2B Marketing Article

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.  It’s easy to become numb to the torrent of news, tips, and warnings about CCPA on social media and elsewhere, but make no mistake: these regulations are very real, and few marketers – no matter how small – are immune from risk if not adequately prepared. …

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CCPA: What B2B Marketers Need to Know – B2B Marketing Article

Another new year approaches and, with it, another major data privacy regulation takes effect.  This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020.  Don’t be fooled into thinking that only California companies need pay attention.  Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. There are…

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