Another new year approaches and, with it, another major data privacy regulation takes effect.  This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020.  Don’t be fooled into thinking that only California companies need pay attention.  Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. There are…