Misleading Subject Lines – Litmus Software, Inc. – Email Marketing Article

September 26, 2019 By Bettina Specht For every email you send, the subject line is one of the first points of contact with your subscribers. If it doesn’t catch your subscribers’ attention, then the chances of them opening your campaign are slim. With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. They are also the most routinely tested…

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5 Easy Tips to Keep Your Contact List Up-to-date – Email Marketing Article

Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don’t wait any longer! If you haven’t contacted your list in more than 6 months, consider sending a reconfirmation campaign. It’s a proactive way to… Ask your contacts to confirm that they’re still interested in the kind of emails you’ll be sending Weed out any emails that no longer exist Get proof of consent, in the form of a…

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