CASL

Infographic – The Next Wave of Data Privacy Regulation – B2B Marketing Article

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.  It’s easy to become numb to the torrent of news, tips, and warnings about CCPA on social media and elsewhere, but make no mistake: these regulations are very real, and few marketers – no matter how small – are immune from risk if not adequately prepared. …

Read More

Misleading Subject Lines – Litmus Software, Inc. – Email Marketing Article

September 26, 2019 By Bettina Specht For every email you send, the subject line is one of the first points of contact with your subscribers. If it doesn’t catch your subscribers’ attention, then the chances of them opening your campaign are slim. With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. They are also the most routinely tested…

Read More

5 Easy Tips to Keep Your Contact List Up-to-date – Email Marketing Article

Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don’t wait any longer! If you haven’t contacted your list in more than 6 months, consider sending a reconfirmation campaign. It’s a proactive way to… Ask your contacts to confirm that they’re still interested in the kind of emails you’ll be sending Weed out any emails that no longer exist Get proof of consent, in the form of a…

Read More