Case Study

Orgill, Inc. | Unilog Content Solutions Pvt Ltd – B2B Marketing Article

RESULTS Aubuchon, Buchheit’s, and McLendon’s were some of the first retailers to subscribe to the content services. As initial participants of the program, their feedback and additional expertise helped Unilog fine-tune the product taxonomies, as well as build out and standardize commodity woods products for universal dealer use. These retailers, along with the newest participants of the Content Subscription program, are already seeing a wide range of benefits – from increased traffic and sales to internal efficiencies. ENCOURAGING METRICS In…

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How Citi Commercial Cards is using conversational AI to improve CX – Mobile Marketing Article

30-second summary: Citi recently engaged with Interactions, a provider of intelligent virtual assistants (IVAs) to implement a pilot program that utilizes a virtual agent with the goal of improving CX in their Commercial Cards division. Citi’s commercial clients were receptive to utilizing technology that reduced the need for card holders to speak with a representative for routine issues that could be effectively addressed digitally. A cross functional team at Citi evaluated AI chatbot provider, Interactions. Citi’s product, technology, operations and…

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Hirsch pipe & supply | Unilog Content Solutions Pvt Ltd – B2B Marketing Article

RESULTS Hirsch’s new digital branch has become their key differentiator in the distribution marketplace. It’s much more than just another sales channel for the plumbing supplier; it’s also a trusted resource for their customers and staff. Hirsch.com allows them to research and compare products, see store availability, access manuals and spec sheets, check account and promotional activity, plus get the latest news and updates. Whitehead said, while their previous site was functional, the Unilog platform provides a host of features…

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A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for) – Marketing Article

Marketers today have a lot of website optimization tools to choose from. And, while we’d love to work with every team out there, we know our web optimization platform isn’t perfect for everyone in the world. That’s why comparing us with other tools (including Hotjar and FullStory) is an important step in choosing your web optimization solution. Here’s the bottom line, in our view: Crazy Egg is the best option for intermediate and advanced marketers and conversion rate optimization (CRO)…

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Linio teams with Dynamic Yield to make marketplace magic with personalization – Mobile Marketing Article

30-second summary: As Latin America’s leading ecommerce marketplace, Linio provides its customers with a vast assortment of products, making their lives a little easier when they need something to buy. But in some cases, “too much of a good thing” can make it difficult for shoppers to navigate to the products they are looking for. To help simplify the journey, Linio leveraged Dynamic Yield’s personalization capabilities and curated experiences for visitors, and through several strategic campaigns, boosted conversion rates by…

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How Grafikwerket Increased Downloads by 1800% with MobileAction – Mobile Marketing Article

December 11, 2019 5 min read “Using MobileAction as a complementary tool, we helped one of Europe’s largest fintechs grow their app downloads by 1800% in just 9 months and search rank above the fold on more than a thousand keywords.” David PrentellGrowth Partner at Grafikwerket When it comes to App Store Optimization, one thing that helps app marketers most is to learn from the experience of an excellent agency with lots of success stories. Grafikwerket, an accomplished partner of…

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Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community? – B2B Marketing Article

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. Webroot, a Carbonite company, works to protect businesses and individuals against cyber threats through the power of the cloud and artificial intelligence. They launched the “Luminaries” community in 2017, with…

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[Case Study] How GE Healthcare Operationalized Content at Scale – Marketing Article

As marketing organizations mature and scale, the importance of harmony (and flexibility) across people, process, and platform will continue to grow exponentially. And with a buyer journey that is as complex as ever — requiring various touchpoints across multiple channels — it’s essential to enlist the help of the right technology. We had the privilege to sponsor and present a case study at the SiriusDecisions Summit 2019 with Mary Litteer, GE Healthcare’s Global Head of Content, who provided insights on…

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