Case Studies

How Grafikwerket Increased Downloads by 1800% with MobileAction – Mobile Marketing Article

December 11, 2019 5 min read “Using MobileAction as a complementary tool, we helped one of Europe’s largest fintechs grow their app downloads by 1800% in just 9 months and search rank above the fold on more than a thousand keywords.” David PrentellGrowth Partner at Grafikwerket When it comes to App Store Optimization, one thing that helps app marketers most is to learn from the experience of an excellent agency with lots of success stories. Grafikwerket, an accomplished partner of…

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10 Tips to Make the Most of Case Studies in B2B Content – B2B Marketing Article

Why Case Studies? According to the Content Preferences Report, buyers want to read about companies whose pain points they share. Millennial buyers express a similar sentiment, sharing in the Millennial buyers’ report that they placed a high value on learning from “people like them.” And, of course, case studies also present quantifiable facts about the results your customers have achieved implementing your solutions. Whether you’re already leveraging them in your content or plan to in the new year, here are…

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How Hyper-Segmentation Grew Adagio Teas’ Email Revenue 1,854% – Email Marketing Article

Email marketing is an indispensable part of any ecommerce marketing strategy today. Whether an online shop is trying to increase sales, acquire more customers, or generate qualified leads, odds are good that email marketing is one of the first tactics they turn to. However, with today’s customers wanting personalized shopping experiences, the typical email service provider (ESP) of yore might not have enough power to make the most of email marketing. This was the case for Adagio Teas Chile.  Adagio…

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The Spa Dr. Builds Community and Engagement with Drip Ecommerce CRM – Email Marketing Article

The skincare industry is more competitive than ever. The U.S. saw sales grow by 13% in 2018, with a notable spike in products that tout natural or organic ingredients. With the intensity turning up, how could any specialty skincare company plant a stake in the industry today? Dr. Trevor Cates has been fueling her natural skincare company, The Spa Dr., and seeing big growth with one little hack: Put customers first. But showing sincere customer love is a task that’s…

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AppGeneration Boosted Rankings in 30+ Countries Using MobileAction – Mobile Marketing Article

November 8, 2019 3 min read “We are using MobileAction for more than four years now, and on the first 6 months of usage we have doubled our organic installs.” Pedro Nunes – Marketing Director at AppGeneration App Store Optimization can be a challenging path for many app publishers. Yet, an effective strategy implemented with the help of great ASO tools can do wonders and AppGeneration’s case is a great example of that. As one of our first partners, AppGeneration…

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5 Powerful Ways to Drive More Sales Through Email – Email Marketing Article

Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout. On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling. Then, in the photo on the right, the same guy magically turns into a tall, bronzed, Greek God with an eight-pack of cobblestone abs. His biceps are the size of bowling balls. He’s ridiculously happy. They barely look…

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“The Chef” by James Patterson On Facebook Messenger and Instagram – Marketing Article

James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of Detective Caleb Rooney for a social media reality experience available on Facebook Messenger and Instagram, blurring the lines between fiction and reality.

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5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped • Copywriter Toronto – B2B Marketing Article

Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But if you’re part of a small marketing team, you might not have the time to develop all of the case studies you need to turn…

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